Carrie McCormick: Every home has a story. As agents, we need to tell it
Ahead of her stage appearance at Luxury Connect, @properties' McCormick — Chicago's No 1 luxury broker — shares what buyers truly care about, the key to storytelling and other advice
by Marian McPherson Jul 24
Christie's International Real Estate taps Colvin as Affiliate Services VP
In the newly established role, Anne Colvin, formerly of Luxury Presence, will manage the brand's execution of its service offerings, such as its technology, marketing, coaching and training
by Lillian Dickerson Jan 10
Compass brings on Stacy Jones as head of Luxury Division's top agents
Jones comes to Compass following several years as co-owner and chief people officer at Realogics Sotheby's International Realty, a top Sotheby's franchise located in Seattle
by Lillian Dickerson Jul 28
Engel & Völkers sees upside in downhill with new ski collection
CEO Sven Odia announced the news to attendees at Engel & Völkers Americas' annual EVX Unlocked conference via a video shot at Parsen Mountain in Davos, Switzerland
by Lillian Dickerson Mar 11
675 Perugia Way Los Angeles, CA 90077
There's a lot more to marketing a listing than just putting it in the MLS — especially when it comes to luxury properties
by David Parnes AND James Harris Dec 9
Trying to level up in luxury? Lead with something clients can't Google
At Inman Luxury Connect in Las Vegas, two star agents agreed that being happy in what you do, consistency and follow-up were keys to reaching the next level in luxury real estate sales
by Craig C. Rowe Oct 26
Coldwell Banker partners with JamesEdition on luxury listings
The partnership will allow for the syndication of all Coldwell Banker Global Luxury listings priced at $1M or more to, as well as placement on Bloomberg's Property marketplace, among other things
by Lillian Dickerson Jan 11
Inman Handbook on luxury marketing
What do top luxury agents know about marketing — both themselves and their properties — that can help you move to the next professional level?
by Christy Murdock Oct 30
NextHome launches luxury brand 'The Casan Collection'
The brand will aim "to be a new benchmark for how luxury real estate is represented, marketed, advertised and sold"
by Lillian Dickerson Oct 19
Inman Handbook on building a better luxury real estate brand
Whether you’re starting from scratch or differentiating your current brand, here are the keys to speaking the language of luxe
by Christy Murdock Oct 19
3 tips for marketing luxury listings during the holidays
Unfortunately, the eggnog won’t be flowing at holiday-themed open houses, but there are ways to safely market a luxury listing during this time with a little bit of (pumpkin) spice
by David Parnes AND James Harris Oct 8
5 unique marketing features that luxury brands nail
How do luxury brands and merchandise catch the eye so easily and hook our attention firmly?
by Alana Gaddis Mar 7
8 fresh luxury real estate marketing strategies clients want to see
When your wealthy client wants to sell quickly, there are some surefire ways to help meet their expectations
by Laura Viñalet Aug 23