luxury marketing

Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement

In the newly established role, Anne Colvin, formerly of Luxury Presence, will manage the brand's execution of its service offerings, such as its technology, marketing, coaching and training

Jones comes to Compass following several years as co-owner and chief people officer at Realogics Sotheby's International Realty, a top Sotheby's franchise located in Seattle

CEO Sven Odia announced the news to attendees at Engel & Völkers Americas' annual EVX Unlocked conference via a video shot at Parsen Mountain in Davos, Switzerland

There's a lot more to marketing a listing than just putting it in the MLS — especially when it comes to luxury properties

At Inman Luxury Connect in Las Vegas, two star agents agreed that being happy in what you do, consistency and follow-up were keys to reaching the next level in luxury real estate sales

The partnership will allow for the syndication of all Coldwell Banker Global Luxury listings priced at $1M or more to JamesEdition.com, as well as placement on Bloomberg's Property marketplace, among other things

What do top luxury agents know about marketing — both themselves and their properties — that can help you move to the next professional level?

The brand will aim "to be a new benchmark for how luxury real estate is represented, marketed, advertised and sold"

Whether you’re starting from scratch or differentiating your current brand, here are the keys to speaking the language of luxe

Unfortunately, the eggnog won’t be flowing at holiday-themed open houses, but there are ways to safely market a luxury listing during this time with a little bit of (pumpkin) spice