Americans are cutting back, working more — and still struggling to afford a home
Let AI handle research, listing strategy and content creation
Real estate professionals who understand this AI shift and adapt their authority-building strategies accordingly will compound their visibility over time, Molly McKinley writes
Using AI doesn’t have to be difficult or expensive, America Foy writes. Here’s how to start using ChatGPT, Google Gemini or Claude to shave hours off of your marketing efforts today
Commit to your franchise's brand standards while keeping your individual identity to build a real estate business that resonates both locally and globally, The Agency's Tara Scholl-Gettles writes
The interactive chatbot draws on Keller Williams' proprietary models, systems, books and training resources to answer agents' questions and assist with content creation
If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity
The new survey gleaned its results from 340 homeowners who purchased in the past 3 years. Among other results, 21% of buyers said their agent spent 11 to 15 hours getting them to closing
With the coming appeal, writes team leader Carl Medford, it will be some time before the final verdict is reached. However, there are 4 key realities that you can expect to see in the days ahead
Opinion
Personas are semifictional representations of your ideal customers based on data and research. This is how they come into play when defining your brand and understanding your target market — and why they can help agents attract, serve and retain clients
Katie Maxwell presents a daily roadmap to success (with a little humor on the side)
Market research helps agents make better advertising decisions
Knowing more about people can help you work smarter
Boston boutique firm reveals which have had huge success
Instead of segmenting buyers, scope out their attitudes and feelings