Personas are semifictional representations of your ideal customers based on data and research. This is how they come into play when defining your brand and understanding your target market — and why they can help agents attract, serve and retain clients
by Jay Thompson Sep 9
Katie Maxwell presents a daily roadmap to success (with a little humor on the side)
by Jennifer Riner Aug 2
Market research helps agents make better advertising decisions
by Chris Trapani Sep 18
Knowing more about people can help you work smarter
by Billy Attar Jun 16
Boston boutique firm reveals which have had huge success
by Gregory Kiep Apr 23
Instead of segmenting buyers, scope out their attitudes and feelings
by David Fletcher Jun 20
18.5% plan to pay in cash
by Inman May 26
Report: Industry rate of online ad spending may flatten
by Matt Carter May 20
Keller Williams, Prudential top J.D. Power survey
by Matt Carter Aug 27