Tired of your marketing being controlled by industry gatekeepers? By becoming a specialist, broker and attorney Greg Hague writes, you can create a gate of your own
From vibes to social proof and more, brokerage founder Oliver Graf shares the strategies that help your next client find you and embrace the service you provide
A great open house is more than a walkthrough; it’s a full-blown marketing event
Looking for fresh ways to connect with clients this summer? Holly Brink shares plug-and-play ideas for thoughtful, fun, low-cost touches that build trust and spark conversation
After a topsy-turvy spring, some markets are seeing more inventory this summer. Here's how to lead gen for buyers and listings to take advantage of the opportunity
Refreshing your marketing doesn’t require a total overhaul, Bernice Ross writes, only a few smart, creative shifts that will keep you top of mind with clients and prospects
Consistency and accountability lead to success, Jimmy Burgess writes. Find out how this step-by-step model can turbocharge your business
Between YouTube growth, LinkedIn updates and another TikTok delay, agents have more choices — and more reasons to post intentionally
There’s no secret sauce — just consistent, intentional habits, Terry LeClair writes. Here, he illuminates foundational habits from Jack Canfield's classic personal development book
Success in real estate is a lot like producing Broadway — build the right cast, believe in your story and deliver an unforgettable experience
Meta’s mass group bans are the latest sign that automated moderation is breaking the platforms we rely on
For luxury broker Latham Jenkins, the key to marketing a luxury property boils down to this advice: Don’t just sell houses. Sell experiences
While competitors focus on traditional SEO tactics, Molly McKinley writes, forward-thinking pros can build a review foundation to drive AI recommendations for years to come
Livestreams are selling, AI is oversharing, and Facebook is quietly confirming what we already knew about links, digital marketing expert Jessi Healey writes. Here’s what to pay attention to now
Tune in to Inman Access as Alyssa Stalker of Epique Realty teaches you to turn your real estate website into an intentional marketing tool