When you're marketing a listing, honesty matters
Opinion
Instead of focusing on where listings appear, focus on the things that matter most to outcomes
When a real estate listing is positioned correctly, marketing feels easy
Agent and developer Claire O'Connor helps you lean into your listing's character and design an open house that's uniquely suited to the space and the needs of its potential buyer
Think smart, writes coach Annette DeCicco, and list like a pro. Hit all 3 of these smart consultation tips on pricing, condition and negotiation to win listings that sell at consistently high premiums
The market doesn’t have to determine the trajectory of your real estate business
Flex Listings provide a functioning model that restores transparency, preserves cooperation, and gives sellers and buyers control, clarity and access, Eric Bramlett writes
A great open house is more than a walkthrough; it’s a full-blown marketing event
Opinion
Coldwell Banker Realty President and CEO Kamini Lane writes that private property listing claims ignore the basic logic of supply and demand
Luxury expert Chris Pollinger talks to the leadership team at LA's Elite Home Staging about the features that get luxury homes sold in the summertime
Holly Brink shares agent Abby Goodell's no-frills strategy for turning Facebook Marketplace posts into legit buyer leads and examines why most agents overlook the platform
Put effort into the before, during and after of the listing appointment to position the property and generate additional leads from the process, Nick Schlekeway writes
Broker Nick Schlekeway offers a staging prescription for marketing your next listing, engaging the perfect buyer and selling for more
Zillow's answer to the rising tide of private listing networks has been met with both praise and pushback from industry leaders
Real's Drew Thompson offers tips that save you time and money when you put the power and potential of artificial intelligence to work for your listings