The 411 conversion model: A simple system to generate more referrals
Broker Nick Schlekeway offers a simple-to-implement strategy for capturing and converting leads while nurturing relationships
by Nick Schlekeway Mar 31
ERA hits a home run with Major League Baseball campaign
Starting March 27, ERA will be running ads on streaming platform MLB.TV. The campaign also includes more than a dozen in-stadium events and local baseball opportunities for ERA affiliates
by Marian McPherson Mar 27
The proptech startup media guide: Build trust through earned media
Marci James' Proptech Marketing Guide series continues with strategies for building brand authority with earned media opportunities
by Marci James Mar 21
Here are your best marketing tips for 2025: Pulse
We asked you to put on your marketing expert hat and share with us the best marketing tips, tricks and strategies that are working right now
by Inman Mar 19
The proptech startup media guide: Where to focus your marketing 1st
Marci James' Proptech Marketing Guide series kicks off with a starter for leveraging owned media channels and promoting your business
by Marci James Mar 17
Social media 2025: The new rules of engagement
Tune in to Inman Access to learn more about developing authentic engagement on social media and recovering from past missteps
by Inman Mar 13
Your step-by-step referral-based real estate business blueprint
Bernice Ross interviews Verl Workman, who provides insights from his new book to help agents and teams create leverage and generate 'raving referrals'
by Bernice Ross Mar 13
Inman announces 2025 class of Marketing All-Stars award winners
Inman’s 2025 Marketing All-Stars award celebrates 99 of the most creative and boundary-pushing marketers that drive success and impact across the real estate industry
by Inman Mar 11
How this Las Vegas Realtor made social media a lead-gen machine
Rick Guerrero talks with Rich Pobre to find out how he is bringing in new clients and building his sphere of influence with social media marketing
by Rick Guerrero Mar 11
A woman who appears to be telling a secret over an Instagram-themed background to represent Instagram algorithm tips 2025.
Adam Mosseri is sharing Instagram algorithm tips to help creators get more traction. Jimmy Burgess breaks down how to make these tips work for you in real estate
by Jimmy Burgess Mar 7
How to coach your team to better results in any market
While others sit back and wait for change, coach Verl Workman writes, you must empower your team to rise above challenges with confidence, creativity and determination
by Verl Workman Mar 6
luxury client, luxury niche, luxury buyer, luxury agent
Don’t fall into the ‘be everything to everyone’ trap, Debra Trappen writes. Instead, attract your dream clients, fuel your passions and experience fulfillment by discovering your true niche
by Debra Trappen Mar 5
10 strategies that help agents 'speak the language of staging'
Broker Annette DeCicco writes that agents must speak the language of staging fluently to win clients and educate sellers while making listings stand out in the market
by Annette DeCicco Mar 3
25 Slack smarter productivity tips for real estate agents
Want to do more, communicate better and stay organized? Slack can do it all. Here's how to maximize its effectiveness for your business
by Christy Murdock Feb 25
People don’t hire logos, they hire people. Build relationships
Broker and Inman contributor Angela Yungk offers advice on connecting with clients and building lasting real estate relationships
by Angela Yungk Feb 10