How to close more listing appointments in today's market
When potential listing clients are talking to you and your competitors, this closing strategy from trainer Bernice Ross can help you win the day
by Bernice Ross Oct 18
How agents can rise to the top of their market in the next 90 days
Real estate coach Jonathan Lack shares insights for what agents can do in the next 30, 60 and 90 days to perform at a higher level in the wake of commission lawsuit settlements
Top agents on AI: 'It's affordable leverage' you can't afford to ignore
Grab the opportunity, Carrie McCormick of Christie’s International Real Estate, Carrie Soave of eXp Realty and Karen Stone of Engel & Volkers told Inman Connect New York attendees
by Andrea V. Brambila Jan 23
9 telltale signs it's time for a marketing refresh
The Agency President Rainy Hake Austin outlines the factors that offer an early indication it's time to rethink and switch up your marketing strategy for the new year
by Rainy Hake Austin Dec 12
Here's everything you need to succeed with geo-farming
This step-by-step guide will help you choose your neighborhoods and market them effectively
by Jimmy Burgess Jul 21
23 real estate marketing statistics you need now
From the places that will be most in demand to the platforms you need to focus on, these statistics will help you optimize your marketing strategy
by Christy Murdock Dec 27
The best Black Friday deals for real estate agents in 2022
Inman's 2022 Black Friday picks for real estate agents, brokers, clients and everyone else in their sphere is jam-packed with cutting-edge tech, home goods and so much more
by Lillian Dickerson Nov 23
Use these 11 magic words to unlock opportunity in your business
Choose your words wisely. They truly do set the course for your journey. Focus on your ideal clients and how you can best serve them
by Jimmy Burgess Oct 13
Creating your 2022 marketing plan? 10 tips from a chief marketing officer
Kristen Diamond, CMO at Better Homes and Garden Real Estate The Masiello Group, shares how she's thinking about her marketing plan in 2022 to help you hone yours
by Kristen Diamond Sep 27
How to shift your marketing strategy in Q4 — and start 2022 right
Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that'll help you meet your end-of-year goals and start 2022 on the right note
by Rainy Hake Austin Sep 16
'It's a two-way conversation:' 8 tips for social media naysayers
If you question what value social media really adds to your business, don't. Point blank, it gives real estate agents way more reach than they could get offline. It's not for everyone, but here are some tips to make getting started easier
by Jenny Usaj Jul 30
New to real estate? 5 key career decisions that'll set you up right
With so many real estate agents calling it quits within the first couple of years, those early-career decisions can prove to be vital in setting you up for long-term success
by Christy Murdock Jul 8
3 cost-effective ways to use Facebook ads to get more clients
If you’re looking to get started with real estate Facebook ads, start with these battlefield-tested strategies that will boost your business
by Alex Craig Mar 8
Are you a top performer? 13 questions to ask yourself
What’s the difference between a top performer and everyone else? Even more importantly, how can you know where you stand? Here are a few questions that’ll help you figure out how you’re doing — and what you need to improve in 2021
by Bernice Ross Dec 30
4 digital marketing tips guaranteed to boost productivity in 2021
Whether you’re just starting out or a seasoned Realtor looking to step up your game, these tips will help you create a successful marketing plan for the year ahead
by Victoria Kennedy Dec 10