Search is becoming a conversation. Here's what that means for your traffic and visibility
Refinancing down to 6.2% the next year made the mortgage math easier to stomach
Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy
From chatbot conversions and conversational ads to messaging consolidation and digital afterlife patents, platforms are reshaping who controls the conversation
Concentrated in Florida and California, the year's biggest residential sales featured high-profile buyers eager to secure investments with ample square footage, pedigree and prime locations
Real estate agents are high-trust targets. A compromised Instagram or Facebook account can turn into a fast-moving scam aimed at your sphere, your clients and your reputation
AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them
From fabricated photos to fake engagement, artificial intelligence is distorting what buyers and sellers see online — and putting authenticity at a premium
As OpenAI and Microsoft launch dueling AI browsers, a new era of intelligent search begins — one that could change how buyers find homes and agents
In this timely episode, Zillow’s Errol Samuelson and Josh Weisberg unpack the portal’s integration with ChatGPT, including MLS compliance, data sharing myths and fair housing guardrails
Properties on this year's list reaffirm that ultra-luxury buyers have little concern over owning homes in areas prone to natural disasters since they have the means to rebuild, if necessary
AI will never replace the power of real connection, indie broker Amy Stockberger writes. But it can clear clutter, remove repetition and allow you to focus on what actually builds legacy
Real estate companies are rolling out AI assistants with human names and attributes. The tools are increasingly blurring the lines between what tech can do — and what it is
Bay Area luxury buyers, many of whom work in tech, don't take market fluctuations well because their wealth is generated through IPOs and stocks. If the stock market is in a tizzy, no homebuying
The Amazon founder has sold his luxurious estate in Hunts Point, just outside of Seattle, for $63M, setting a a new state record