Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes
Learn the essentials of great negotiating. Broker Nick Schlekeway reveals the tried-and-true principles of world-class negotiators in Part 1 of this 3-part series
Tune in to Inman Access for strategies on how to close more deals in today's complex market, along with how influential and persuasive communication can help grow your business
Central Florida agent Anne-Marie Wurzel brings her background in advertising and copywriting to bear on the practice of real estate
Instead of a blanket call for the highest and best offer, listing agents and buyer agents need to get back to the basics of negotiating
Opinion
In an overheated seller’s market, it does not take a rocket scientist to sell a home. However, as the market turns, the need for real skill emerges
If your potential buyers are ready to give up, don't let them throw in the towel yet. Try these three strategies to help open up new opportunities in a challenging market
Four real estate agents share how fellow professionals can reconfigure their budgets and save on everything from tech, marketing, open houses, closing gifts, gas and so much more
Opinion
Find out how to optimize your virtual negotiation skills so that you can give your clients the best possible chance at success
Opinion
Take a tip from actors, attorneys and a door-to-door salesman to keep your non-verbal communication skills on-point. Then, stay focused and mindful to make the best possible impression throughout any negotiation
A good negotiation is all about finding balance, not browbeating the other side into submission. Here's how to negotiate in an effective way that will set you up for continued success in the multifamily sector
After a year of booming home price growth and bidding wars, the market is slowing down. 2 leading brokers share how to help sellers deal with the shift
Sharpening your negotiation skills will ensure you are equipped to represent clients and provide the best possible service. And just like anything else, you'll need constant practice. Here are a few tips to help you
It's not easy navigating a market with anemic inventory levels, which is why real estate pros should do what they can to help clients throughout the process. Here are a few key things agents need to do
An escalation clause can help buyers gain a crucial edge in today's seller's market, but these offer addendums need to be handled with care