3 reasons choosing a niche is the best thing I did for my career
Opinion
When you try to be 'everything,' you make it almost impossible for prospective clients to see your value. And if they don't see your value, they will seek out an agent who can present clear value
by Nicole Espinosa Aug 5
New to real estate? 5 key career decisions that'll set you up right
With so many real estate agents calling it quits within the first couple of years, those early-career decisions can prove to be vital in setting you up for long-term success
by Christy Murdock Jul 8
Freshly licensed? 10 tips for getting the most out of your career
Money, satisfaction, enjoyment — here’s how to have a more gratifying career
by Christy Murdock Jul 7
4 tips for using Pinterest to grow your real estate business
For real estate agents, Pinterest can be a great way to attract leads and build connections. If you're new on the platform (or unsure how to use it to your advantage), here are a few strategies to consider
by Nicole Mickle Apr 29
4 ways to get a leg up on the competition in the multifamily space
The multifamily space is continuing to evolve, and investors must do the same. In such an environment, it pays to be aggressive when an opportunity emerges — but only while doing the requisite homework within your area of expertise
by Michael Zaransky Apr 6
How indies can thrive in today's market
Opinion
There are challenges, but the rewards of charting your own course are even greater
by Mark Choey AND Chris Lim Mar 16
Direct mail marketing isn't dead! Here's how to do it right
Statistics show that this old-school marketing strategy is coming back in a big way. Find out why — and how to implement it — from 2 of the industry’s biggest names
by Christy Murdock Feb 28
How to build a personal brand from scratch  
Start with an authentic foundation, and the sky is the  limit
by Andrew Fortune Oct 4
This is the least memorable way to brand your business — don't do it
If you want to create an effective brand, you have to make sure it's memorable and instantly sticks in people's minds. So, stop using your name, and follow these tips instead
by Bernice Ross Sep 16
Starting a podcast? Nail these 3 brand-building basics
If you're an agent, podcasts can be a great way to build genuine connections with your network and expand them organically — especially now that people are craving original content more than ever. Here's how to start one
by David Parnes AND James Harris Sep 3
5 ways to grow a close-knit community today
Opinion
How can you thrive in today's world? By building community. This means showing up time and time again to help, educate and offer value to the connections you cultivate and the people you bring together
by Mike McGowan May 11
How to become the go-to team in your area
Find an area that you want to dominate, thoroughly learn it, and give back
by David Parnes AND James Harris Apr 23
Want to accelerate your business recovery? Specialize now
Opinion
Prepare now for the market to bounce back. Don’t turn off the marketing funnel, but rather, double down on hyperlocal marketing efforts
by Anthony Hitt Apr 13
7 steps for recession-proofing your business
With uncertainty in the air, what can you do right now to help prepare your business for what’s ahead? Here's where to start
by Christy Murdock Apr 4
Keeping It Real: 10 tips for newbies to start off right
Jump in with both feet! Take every single opportunity that comes your way, and research, research, research
by Peter Lorimer Mar 12