Statistics show that this old-school marketing strategy is coming back in a big way. Find out why — and how to implement it — from 2 of the industry’s biggest names
Start with an authentic foundation, and the sky is the limit
If you want to create an effective brand, you have to make sure it's memorable and instantly sticks in people's minds. So, stop using your name, and follow these tips instead
If you're an agent, podcasts can be a great way to build genuine connections with your network and expand them organically — especially now that people are craving original content more than ever. Here's how to start one
Opinion
How can you thrive in today's world? By building community. This means showing up time and time again to help, educate and offer value to the connections you cultivate and the people you bring together
Find an area that you want to dominate, thoroughly learn it, and give back
Opinion
Prepare now for the market to bounce back. Don’t turn off the marketing funnel, but rather, double down on hyperlocal marketing efforts
With uncertainty in the air, what can you do right now to help prepare your business for what’s ahead? Here's where to start
Jump in with both feet! Take every single opportunity that comes your way, and research, research, research
Quit trying to survive in the red ocean, and head for the blue water
Money, satisfaction, enjoyment: Here’s how to get more of everything you’re looking for from your job
Use these questions to find out where the interviewee is coming from, allude to what basic knowledge they have and lead into the real conversations that must be had
They might sound like a good deal, but you could find yourself paying for leads that go nowhere fast. Here’s how to protect yourself — and your wallet
Not sure where to focus your energy as you build your business? Naples agent Sonja Pound suggests you trust your gut
Start small, look at the numbers, get to know people, and create a budget