Your unique value proposition is more than just a catchy slogan. It’s a powerful way to differentiate yourself from your competition
Opinion
If you are looking to niche down your business and learn to be an expert, there is a designation or certification out there to help support your education
Agents must create a brand that sticks in the mind of the market. It’s not enough to just be better — you also have to be different
Opinion
When you try to be 'everything,' you make it almost impossible for prospective clients to see your value. And if they don't see your value, they will seek out an agent who can present clear value
Post-COVID buyer needs are changing, creating new opportunities for agents who are willing to specialize. What segments stand to gain in the new normal?