A picture of a woman and a checklist over a cloudy sky with the list being checked off to represent the woman's 8-step buyer plan: buyer intake plan, commission conversation, buyer home financing process, Education Day, guiding first-time buyers during home inspection, escrow process
Closing is the lifetime launchpad for client follow-up: Step 8
When you have a buyer-focused transaction management system, you don’t skip the steps that matter most, Cassie Walker Johnson writes as she wraps up her 8-step plan
by Cassie Walker Johnson Sep 29
A picture of a woman and a checklist over a cloudy sky with the list being checked off to represent the woman's 8-step buyer plan: buyer intake plan, commission conversation, buyer home financing process, Education Day, guiding first-time buyers during home inspection, escrow process
Guiding homebuyers through the offer's fine print: Step 5
In Part 5 of her 8-part series, Cassie Walker Johnson helps you help clients navigate the complexity and detail of the buyer offer
by Cassie Walker Johnson Sep 22
A picture of a woman and a checklist over a cloudy sky with the list being checked off to represent the woman's 8-step buyer plan: buyer intake plan, commission conversation, buyer home financing process, Education Day, guiding first-time buyers during home inspection, escrow process
On 'Education Day,' buyers teach you what they really want: Step 4
In Part 4 of her 8-part series, Cassie Walker Johnson shares a plan for 'Education Day,' when buyers finally get to look at homes and figure out what features matter most
by Cassie Walker Johnson Sep 19
A picture of a woman and a checklist over a cloudy sky with the list being checked off to represent the woman's 8-step buyer plan: buyer intake plan, commission conversation, buyer home financing process, Education Day, guiding first-time buyers during home inspection, escrow process
The complete 8-step buyer plan every real estate agent needs
Windermere agent Cassie Walker Johnson provides an 8-step plan that will streamline the way you work with hopeful homebuyers
by Cassie Walker Johnson Sep 9
Contingent vs. pending: What’s the difference?
Discover what contingent and pending mean in real estate and learn about different listing statuses and other questions surrounding the purchase of homes
by Tara-Nicholle Nelson Sep 15
Ignore your MLS stats and head-in-the-sand optimists
Opinion
Ignore your MLS stats and head-in-the-sand optimists
Opinions about appreciation and market speculation are rampant at the water cooler. Before you jump in with your opinion make sure to do the math on your local market
by Jeff Glover Jul 18
Competence beats cash: 7 steps for writing winning offers
Opinion
Competence beats cash: 7 steps for writing winning offers
Your mission, should you choose to accept it, is to write an offer that does not need to be countered or corrected. These 7 elements will increase your buyer's chance of winning out, even over cash offers
by Carl Medford Apr 26
How to coach clients through an inventory-depleted market
How to coach clients through an inventory-depleted market
It's not easy navigating a market with anemic inventory levels, which is why real estate pros should do what they can to help clients throughout the process. Here are a few key things agents need to do
by Mauricio Umansky Jun 24
Putting in an offer? 4 ways to sway listing agents and sellers
Putting in an offer? 4 ways to sway listing agents and sellers
It's not just about submitting the highest offer. In today's crazy market, you need to stand out to both listing agents and sellers. Here are a few ways to sway them in your buyer's favor
by Mark Choey Jun 21
5 assumptions that can harm your clients and hurt your commission
Opinion
5 assumptions that can harm your clients and hurt your commission
Our advice: Never assume anything, and always practice due diligence
by Carl Medford May 18
The buyer's agent who padlocked the gate: Stories from the wild world of real estate
The buyer's agent who padlocked the gate: Stories from the wild world of real estate
Have you heard the latest boots-on-the-ground, can-you-believe-it story? Here are some of the most unusual and bizarre tales from this highly active spring market
by Christy Murdock Apr 30
The future isn't quite what I thought it would be
The future isn't quite what I thought it would be
Homebuyers can get 3D tours and look up home histories, but the mortgage process is still painfully slow
by Teresa Boardman Dec 12
Pulse: 25 ways to respond to 'Why do I have to offer more?'
Pulse: 25 ways to respond to 'Why do I have to offer more?'
The top strategies readers offered included reminding buyers that the cost isn't an immediate out-of-pocket expense, pushing the FOMO button and pointing to data to make your case with gun-shy buyers
by Inman Dec 3
7 things buyers love to point out in the final walk-through
7 things buyers love to point out in the final walk-through
Don't let last minute snafus crimp your real estate transaction. Anticipate and prepare to ensure walk-throughs are non-events
by Cara Ameer Nov 26
6 common industry terms that need to die
Opinion
6 common industry terms that need to die
Let's have a wake and properly grieve for our industry vocabulary at Inman Connect Las Vegas in July
by Jim Walberg Nov 7