7 ways to connect with first-time millennial and Gen Z buyers
To appeal to millennial and Gen Z buyers, you should familiarize yourself with their comfort zones, priorities and the challenges they face now. Here's what you need to know
by Ben Mizes Dec 1
Real Grader helps keep agents' online reputation on track
Opinion
Multifaceted technology service helps agents market and manage their digital footprint with tools for social media, contact sharing and profile monitoring
by Craig C. Rowe Nov 27
Inman Handbook: Optimizing your Zillow profile for maximum impact
Considering marketing your services on Zillow? Find out everything you need to know to get started, maximize your presence and manage your online reviews
by Christy Murdock Sep 14
Want more good buzz? 18 tips for boosting online reviews
Opinion
Make getting reviews part of your process, reply to all your reviews and reach the masses who use reviews to help them find a service provider
by Jay Thompson Jul 22
Want to outrank your competition? 3 tips for getting quality reviews
Did you know that 86% of consumers consult online reviews? Here’s how you can ensure quality reviews that will bring in new business
by Brandon Doyle Aug 20
Get off your phone! 4 tips for keeping it face-to-face
Opinion
Meaningful outreach by way of tried-and-true practices have more of an impact than you might believe
by Fiona Petrie May 2
Who do you want to sell to? 4 tips for honing your target market
Opinion
Figure out who is in your audience, learn their pain points, listen to feedback, and leverage social media to reach them with the answers they need
by Mike Jeneralczuk Apr 7
How to nab as many positive reviews as possible
4 steps for getting your clients to sing your praises online
by David Stroh Feb 21
Searching Google for answers
This marketing platform uses a connect, convert, optimize model to help agents earn more reviews, more clicks and more clients
by Craig C. Rowe Feb 5
EMPWR Media doesn't find leads, it multiplies them
This online presence builder is resource for agents to augment their digital footprint through dynamic content management and business profile marketing
by Craig C. Rowe Jan 28
Cherry-picking by hand
Opinion
Make the ask, provide resources to make it easier for the reviewer, and bake reviews into your business plan
by Jay Thompson Jan 23
7 steps to defend against negative online reviews
Don’t just avoid the problem, face it head on
by Marina Baker Sep 22
5 stars is great, but leads are better: How to milk business from reviews
Go the extra mile for your clients, and they’ll be more than happy to help you
by Pat Hiban Sep 15