Opinion
Whether paid for or earned, every lead is expensive, and services like SignMore, especially when backed by sharp tech and a solid strategy, can help ensure the money you're spending on getting business ends up producing a return
The company provides a conduit for real estate agents to bid money upfront for the opportunity to list properties. Funds provided will go toward general growth initiatives, a statement says
Fresh off a $5M seed round in April, the Altman Brothers-endorsed startup is banking on the idea that the industry will see its bidding process as a more direct marketing expense
Cloze has implemented a powerful new feature that places leads in front of the agent with whom they have the best relationship
They used to be part of everyone’s business model but, increasingly, paid leads simply can’t compete with organic traffic and referrals
Opinion
If the majority of your transactions aren’t generated from a platform that you own, then you won’t be around in two years
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
Opinion
The social media management company started in Chile, then followed its first customer to Arizona. Making paid ads and organic lead generation easy, PropertySimple is now ready for users across the country
A spin-out of an app called ConnectNow, CNipIT is similar to live chat tools. It leverages agent availability, helps keep mobile agents connected to their home offices, and it's free for 30 days
Whether you’re a new agent or one who needs a boost in leads, these strategies will strengthen your efforts
Founder of lead referral startup says every negative customer complaint is taken seriously, and that the company is working on a number of improvements