Find out why this North Carolina broker says that real estate is as much a hospitality business as a sales and marketing one
Douglas Elliman's McKenzie Ryan joined Amie Quirarte of Tahoe Luxury Properties and Jas Takhar of REC Canada at ICNY on Tuesday to share why branding extends into every aspect of life
New Inman Access now streaming! Tune in to watch Chelsea Peitz deep dive into the importance of creating a relatable personal brand, along with an update on what to expect with the fall market
Opinion
Serving up straight solutions and not sermons, this year's ICLV was the business-building retreat we need to shore up against the tide and flow with the waves of change
Don’t believe the lies. You are in the right place, at the right time, and in the exact business that can help you build the life you always dreamed of having
Inman's 2022 Black Friday picks for real estate agents, brokers, clients and everyone else in their sphere is jam-packed with cutting-edge tech, home goods and so much more
Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind
Agents need to embrace personal branding and control their online presence now more than ever
Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that'll ultimately boost your business
The industry’s best SRES professionals weigh in on the challenges — and rewards — of working with this often overlooked demographic
Doing business during the pandemic has been challenging, to say the least
Whether you’re starting from scratch or differentiating your current brand, here are the keys to speaking the language of luxe
Start with an authentic foundation, and the sky is the limit
If you want to create an effective brand, you have to make sure it's memorable and instantly sticks in people's minds. So, stop using your name, and follow these tips instead
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How to seize the moment and shift into a new brokerage that delivers what you need now