The strategy for 2026 from Mauricio Umansky? Plan with precision, build brands that command attention, invest in relationships, and sharpen skills to create irreplaceable value
In an exclusive interview with Inman, Mickey Neuberger shares early insights from the portal's new natural language search feature and AI's part in Realtor.com's tech blueprint
Sponsored Content
AI adoption is reshaping real estate marketing, but brokerages risk falling behind if they don’t support their agents
Luxury is changing, so luxury agents need to change as well. The Agency's Rainy Hake Austin shares tips to help you home in on what luxury clients are looking for now
Radical personalization is the real differentiator that turns a transaction into a story and a client into an advocate, The Agency's Mauricio Umansky writes
Bad recruiting doesn’t just fail; it damages your reputation, your culture and your pipeline. Kevin Van Eck shares 5 tactics that are hurting your brand (and what to do instead)
According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul
Understanding buyer psychology is about more than closing transactions, Darryl Davis writes. It’s about building connections and guiding clients to decisions that align with their goals
Discover how developing a luxury mindset can elevate your business. Chris Pollinger explores simple, cost-effective strategies to create personalized, premium experiences for your clients
In real estate, where every detail counts, AI can be the tool that sets you apart, Chris Pollinger writes. ChatGPT's new update allows you to do more than ever before
HomeStack is a build-as-you-go solution for independent brokerages to create powerful, consumer-facing apps
'What people want more than anything is not an automated response,' Gisele Ugarte said during Day One of Inman Connect New York
Sponsored Content
Providing customized and bespoke experiences helps to create lasting value
'We're advising our customers to lean into this market condition, extend their leadership into the void' - Happy Grasshopper CEO, Dan Stewart
Real estate marketing needs to be as personalized as possible for agents to best prepare for the market ahead, and its eventual rebound