71% of consumers expect personalized service. Here's how to deliver
Real estate marketing needs to be as personalized as possible for agents to best prepare for the market ahead, and its eventual rebound
by Craig C. Rowe Nov 30
Compass CMO: The only path forward is automation
Matt Spangler, chief marketing solutions officer at Compass, shares the role personalization and automation play in marketing in a rapidly evolving real estate landscape
by Marian McPherson Sep 29
Remember all that fuss about VR? What happened there?
Once upon a time, virtual reality was touted as a potential game-changer for many industries. So, why didn't it take off as expected? And what potential does it still hold?
by Troy Palmquist Jul 16
Hotels set the pace for consumers’ smart home expectations
Two smart-home technology experts share how homeowners want to bring their hotel tech experiences home
by Marian McPherson Sep 27
WATCH: The tech trends that'll define 2019
CoreLogic's Lucie Fortier and eXp Realty's Scott Petronis run through the trendy technology you should expect to see more of this year
by Inman Feb 28
Enthusem wants to get agents excited about direct mail again
Company incorporates CRM integrations and hyper-personalization to liven up old school marketing
by Craig C. Rowe Feb 19
How to personalize your online lead generation
Every positive customer service experience adds to the likelihood you and your agency will be remembered -- and recommended
by Justin Wrobel Nov 10
Details matter: 3 ways to provide a better client experience
Opinion
Little things mean a lot when it comes to making a big impression on clients
by Troy Palmquist Nov 1
5 real estate marketing trends defining 2017
Connect better with your network through personalization and social media advertising
by Brandon Doyle Aug 17
What's the best way to reach your target audience?
Through clear and consistent branding
by Tim Swindle Nov 19
How to use email marketing like it's 2016
A mortgage broker's guide to email marketing
by Eric Halsey Nov 11
How to win the war for your clients' attention
Don’t fight the SEO battle, shift your resources to better email
by Pierre Calzadilla Oct 12
4 powerful ways to leverage 'people data' to enhance your leads
Knowing more about people can help you work smarter
by Billy Attar Jun 16