According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul
Understanding buyer psychology is about more than closing transactions, Darryl Davis writes. It’s about building connections and guiding clients to decisions that align with their goals
Discover how developing a luxury mindset can elevate your business. Chris Pollinger explores simple, cost-effective strategies to create personalized, premium experiences for your clients
In real estate, where every detail counts, AI can be the tool that sets you apart, Chris Pollinger writes. ChatGPT's new update allows you to do more than ever before
HomeStack is a build-as-you-go solution for independent brokerages to create powerful, consumer-facing apps
'What people want more than anything is not an automated response,' Gisele Ugarte said during Day One of Inman Connect New York
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Providing customized and bespoke experiences helps to create lasting value
Real estate marketing needs to be as personalized as possible for agents to best prepare for the market ahead, and its eventual rebound
Matt Spangler, chief marketing solutions officer at Compass, shares the role personalization and automation play in marketing in a rapidly evolving real estate landscape
Want to write more handwritten notes to clients and colleagues but aren't sure what to say? Never suffer from writer's block again with these tips and templates
Once upon a time, virtual reality was touted as a potential game-changer for many industries. So, why didn't it take off as expected? And what potential does it still hold?
Two smart-home technology experts share how homeowners want to bring their hotel tech experiences home
CoreLogic's Lucie Fortier and eXp Realty's Scott Petronis run through the trendy technology you should expect to see more of this year
Company incorporates CRM integrations and hyper-personalization to liven up old school marketing
Every positive customer service experience adds to the likelihood you and your agency will be remembered -- and recommended