5 critical steps to maximize your listing's sales potential
This year brought significant changes in the way homes are bought and sold. To accommodate this new reality, sellers need to be prepared — and agents need to provide the necessary coaching. Here are five important steps
by Carl Medford May 18
4 MLS mistakes that can kill your listing's appeal
Put in the extra effort to craft a thoughtful, well-written listing description with professional photos, and you’ll increase interest and likely net a better price
by Shari Mattern Feb 14
Why our clients deserve better than DIY photos
Know and use good photography for your listings
by Teresa Boardman Sep 22
Why buyers buy -- unlocking your clients' reptilian instincts
8 personalized and creative closing gifts
What agents are buying for sellers when they close the deal
by Whitney Bennett Dec 9
An old-school tactic to take your real estate game to the next level
Direct mail is an excellent way to garner interest in the area
by Nicholas Brown Nov 4
The 'Mad Men' guide to marketing your business
Agents can combine Don Draper’s 1960s marketing savvy with cutting-edge technology for a best-selling approach
by Brian Balduf Jun 15