Opinion
This year brought significant changes in the way homes are bought and sold. To accommodate this new reality, sellers need to be prepared — and agents need to provide the necessary coaching. Here are five important steps
Opinion
Put in the extra effort to craft a thoughtful, well-written listing description with professional photos, and you’ll increase interest and likely net a better price
Secrets that make buyers buy
What agents are buying for sellers when they close the deal
Direct mail is an excellent way to garner interest in the area
Agents can combine Don Draper’s 1960s marketing savvy with cutting-edge technology for a best-selling approach