Opinion
This month: After several consecutive years of a strong sellers’ market, an agent must help her clients accept a major market shift. What tools can her broker provide to enlighten these sellers who may have missed the 'peak,' but can still have an incredibly profitable sale?
In a shifting market, the right price is everything. Here's how to make sure you're helping your sellers crunch the numbers effectively from the get-go
The market is reaching a turning point in which price reductions are more common. But that doesn't mean homes can't still appreciate in value
Opinion
Robust seller's markets don't last forever. Now is the time to start tracking DOM, months of inventory and pricing trends so that you can have the tough conversations required when the market downturn occurs
Opinion
As we move into 2022, many parts of the country will be experiencing mixed markets where prices may be appreciating in one price range and declining in another. Here's how to keep up with your local market and help your clients make the best decision possible
Opinion
As we transition out of an intense seller's market, agents need to dust off the fundamentals and adapt them to the local market, property types and sellers to give their clients the back-to-basics guidance they need right now
What happens when the market starts to tilt in buyers' favor? Here's what agents need to be thinking through, preparing for and learning about to better serve their future clients
Opinion
Knowing how to combat misguided viewpoints with vetted knowledge and confidence is vital. Here's how to deal with a few common scenarios
Multiple offers, super-low inventory, skyrocketing values and lots of competition from cash buyers have made the current real estate climate both a blessing and a curse. Through that, a few real estate concepts were put to the test. Here's what lasted
Ultimately, pricing your new listing correctly comes down to whether the seller wants to sell as quickly as possible or achieve the highest price. If you price it just right, however, you may often achieve both. Here are a few strategies
Opinion
Basing your price on comparable sales is usually a solid strategy. But what happens when you try to sell your own house in a red-hot seller's market with a broad range of comps? Here's one real estate pro's experience
Usually, when a home isn't selling, it boils down to 3 main reasons. The good news? Once you identify what's wrong and fix it, you'll be well on your way to achieving your goals
Opinion
We can't always spot a bad apple from afar. But here are a few situations when you should say adios
Opinion
This year brought significant changes in the way homes are bought and sold. To accommodate this new reality, sellers need to be prepared — and agents need to provide the necessary coaching. Here are five important steps
To accurately measure how your market is shifting, here are some strategies on pricing properties in a post-COVID-19 market, plus a few scripts to help you discuss changing prices with your clients