Opinion
This year brought significant changes in the way homes are bought and sold. To accommodate this new reality, sellers need to be prepared — and agents need to provide the necessary coaching. Here are five important steps
To accurately measure how your market is shifting, here are some strategies on pricing properties in a post-COVID-19 market, plus a few scripts to help you discuss changing prices with your clients
CNBC’s new series is packed with takeaways for agents about how to confront thorny issues
You might want to go over these points with clients at the beginning of a transaction
Just because the fall market has frozen, doesn’t mean your sales have to languish
Here are 3 approaches for persuading sellers to uncover and repair issues before the deal is in jeopardy
Most agents continue to use the same pricing approaches that the industry did 50 years ago
Opinion
Agents need to focus on more precise pricing and marketing strategies as the tide turns
Opinion
Stepping away from your emotions, taking a breath and understanding someone else' position are all essential to managing difficult deals
Opinion
Be accurate, truthful and insightful in determining a listing price that will give everyone the best chance for a positive outcome
Opinion
If 50 percent of buyers found their home online, shouldn't we do our best to make sure we're part of their search?
Data can help clients understand realistic pricing strategies
Reality bites, so set your clients on the right path early
Anticipate, prepare, plan, and practice your responses again and again
Don't let your listing sit on the market for months with the wrong price