Opinion
A 50-year mortgage may look tempting to a cash-strapped homebuyer, trainer Bernice Ross writes, but the cons far outweigh the easier up-front and monthly payments
Boomers may have big problems when it comes time to sell, trainer Bernice Ross writes. Her personal experience comes with a warning for agents and their 55+ clients
Help your buyer clients achieve their goals before the year ends, trainer Bernice Ross writes, and start 2026 strong with a commission check in your pocket
The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch
Bernice Ross shares strategies for showing sellers that real estate staging can add value and save time between listing and going under contract
Trainer Bernice Ross shares 10 effective fall listing refresh strategies real estate agents can use to attract buyers, boost curb appeal and close more deals this season
Find out how to help potential homebuyers navigate the market, Bernice Ross writes, while dispelling myths that might be keeping them from moving forward
Wondering if you have the right stuff for a career in real estate? Trainer and author Bernice Ross offers seven chracteristics that signal success
If your listing has been sitting on the market for too long, trainer Bernice Ross shares 5 elements of a successful strategy to get it sold
In an age of short attention spans, the ability to connect face to face is more important than ever, Bernice Ross writes. Here's how to make the most of your next networking opportunity
Want to make faster connections with clients and colleagues? Listen to the sensory language they use, and align with their preferred processing style, Bernice Ross suggests
A positive mental attitude is your best leverage, especially in a down market. Trainer Bernice Ross shares strategies to help you look on the bright side of every situation
Thinking about selling a property of your own? Bernice Ross shares 6 reasons why you may not be the best choice to guide your own transaction
Human judgment isn't optional when you're working with AI tools, trainer Bernice Ross writes. It's essential for understanding how they can go wrong, so you can protect your brand
By using master, meta- and mega-prompts, Bernice Ross writes, you can take the guesswork out of AI, and start building repeatable systems that make your business run smoother