Vacasa gives Matterport multiyear marketing deal
The vacation home company hired the digital twin creator in a multiyear contract to help market its global portfolio of vacation homes under management
by Craig C. Rowe Nov 30
Zillow's Listing Showcase product released to 6 more markets
The enhanced property marketing service from the industry’s most popular portal is offered under the company’s ShowingTime+ division, limited to select agents in each market, the company said
by Craig C. Rowe Sep 1
BoxBrownie to help 72SOLD keep its promise to sellers
Company's quick turnaround of marketing assets is ideally designed to complement the urgency-based system 72SOLD leverages to promote listings, said co-founder of BoxBrownie Brad Filliponi
by Craig C. Rowe Aug 31
Arizona Realtors can stay hot with new DirectOffer partnership
This is the 2nd such partnership the real estate technology company has secured lately, having also agreed to work with the Realtor Association of Metropolitan Pittsburg, DirectOffer said
by Craig C. Rowe Aug 1
'A synergy of forward-thinking': Chime, BoxBrownie collaborate
Australia's BoxBrownie, named after Kodak's first consumer-grade camera, is largely responsible for introducing the US real estate industry to high-end, rapid turnaround photo editing
by Craig C. Rowe Jul 17
The ultimate listing launch plan
Want to make sure you’ve got your listing ready to go before launch day? Use this handy checklist to ensure nothing falls through the cracks
by Christy Murdock Apr 11
This TikTok feature will help you reach even more potential clients
Rewarding quality content is always the aim of TikTok's algorithm. Now with a new feature in place to help users have more control over what they see, getting your quality content in front of your audience should be even easier
by Katie Lance Mar 22
Matterport Digital Pro offers listing agents all-in-one marketing package
The program includes its most well-known home-tour product with dollhouse view, 25 or more high-end still photos, a static 2D floor plan and a 10-15 second preview reel
by Craig C. Rowe Feb 15
ListAssist updates push AI copywriter into image-based home search: Tech Review
Opinion
New Zealand's most recent export to the US proptech market is offering brokerages image-based home search integrations
by Craig C. Rowe Jan 13
CoreLogic sells HomeVisit for stake in Canadian buyer, Urbanimmersive
Quebec-based Urbanimmersive sees an opportunity to double its revenue and cross-sell other CoreLogic products as it continues to expand its presence in the U.S.
by Matt Carter Oct 11
Ricoh360 Tours enhances listing solution with automatic floor plans
Floor plans are the 2nd most critical property marketing visual after photography, according to the National Association of Realtors 2021 Home Buyer and Seller Generational Trends report
by Craig C. Rowe Jul 25
5 tips to boost listing descriptions
Agents need to write listing descriptions for an array of marketing outlets these days. Here are a few tips on making property look better to buyers
by Craig C. Rowe Jan 6
Photo by Kelly Sikkema on Unsplash
Agents and brokers can now use the natural language processing feature to personalize listing marketing
by Craig C. Rowe Oct 25
Inman Review: Need more horsepower in your online presence? Try Agent Engine
Opinion
From online profiles to laser-sharp listing pages, Agent Engine is dedicated to refined visuals and empowering the digital age of real estate
by Craig C. Rowe Aug 6
Staging and marketing company Guest House raises $3M
Guest House offers homesellers high-touch home staging services that include a interior designer working directly with a number of national and local home furnishing retailers
by Craig C. Rowe Jun 8