Growing your content marketing plan means adding leverage by reaching out to the media. Part 4 of this 5-part series shares what to write and how to craft a media outreach strategy
Opinion
Grow your business with effective communication where it counts. Use these strategies to create a public relations strategy that will help you stand out
Opinion
Here's how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team
Although grounded in experience, knowledge and skill, a reputation as an authority can only come through objective, outside validation. Here are a few basic ways agents can position themselves as authority figures in their markets
PR is a vital component of achieving success in today’s cutthroat market. Here's how to push your business forward and reach the right clients by being strategic and working with PR pros
Real estate publicity expert Audie Chamberlain advised agents to focus on their sold properties and identify a compelling story they can tell
The luxury real estate market is highly competitive, but agents who harness technology, the media and their own social networks for marketing can make fortunes
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PR can be used to great effect, as real estate professional Scott Carvill has seen across his luxury listings
If the only people who know about your accomplishments are friends and family, then you have opportunities ahead of you
If the goal of your business is to gain customers, you need it
Retaining decades of equity while moving into the 21st century
Companies align to offer clients end-to-end strategic and brand messaging and PR services
One real estate team's hyperlocal study
Dog poop, accountability and gossip not worth talking about ... well, actually ...