Agents and brokers can now also embed tool for free on their websites
Firms pay marketing fee, give up equity stake for access to mentoring, real estate connections
Company is a graduate of the trade group's startup incubator, 'REach'
Second Century Ventures looking to help 6 to 10 firms get in tune with real estate industry
Tool helps buyers evaluate whether homes are a good fit with their financial goals
Companies picked for 'Startup Wars' program will also get free consulting
Financial planning software adds agent branding, referral technology and auto-update reminders
Reviewers will receive free test accounts, exclusive discounts
Constance Freedman will be a panelist at Real Estate Connect San Francisco
Emerging real estate tech companies competing for $25,000 prize
Treater, a mobile and social commerce platform that allows businesses and brands to engage customers with promotional offers, rewards and gifts, is the seventh company to be chosen for the National Association of Realtors' "tech accelerator" program, REach.
Washington, D.C.-based Treater offers an app that lets users send "Treats" from their mobile phone, to be delivered by Facebook, email, Twitter or LinkedIn. Recipients can redeem their Treats with a mobile payment card at stores, restaurants or with online retailers.
BombBomb, Lumentus, Planwise, Reach150, Updater, and Workface selected from 130 applicants
REach program accepting applications through January 25
'REach' program to give companies insight into real estate industry