Simon Baker, CEO and Managing Director of the REA Group, based in Melbourne, Australia, shares insight about how the company first broke out of the Australia market and built up an arsenal of online real estate sites around the globe. REA Group is a real estate advertising company with Web sites in dozens of countries and territories around the world.
Glenn Goad is Executive Vice President, Consumer Strategy with Network Communications, Inc., publisher of the Real Estate Book and many other real estate titles. He talks with InmanTV about the importance of having a broad distribution strategy with your listings as well as how print advertising can compliment an Internet marketing campaign.