real estate referrals matter
New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what's real or fake. This is a red flag for agents
by Molly McKinley Dec 15
Interactive: A reversal in this major region stalled the inventory rally
Real estate's Great Rebalancing has entered a new chapter — one in which this summer's biggest inventory engines have become a drag on active-listing growth in the fall
by Daniel Houston Dec 12
Andres Hoyos
Learn how indie broker Andres Hoyos combines care for the industry and his agents and where he sees real estate moving in 2026
by Christy Murdock Dec 11
agent recognition plan
If the goal is to build strong brokerages, productive agents and sustainable businesses, Julia Lashay Israel writes, recognition belongs at the center of your strategy
sales robots
Opinion
Transactional selling might win you a one-time real estate deal, Josh Ries writes. Consultative selling builds a business that lasts
by Josh Ries Dec 9
The CEO of this big-box brand is 'hopeful' about real estate in 2026
REMAX Holdings CEO Erik Carlson reflected on the franchisor's growth in 2025 and offered predictions about 2026, which is primed to offer better affordability and sales
by Marian McPherson Dec 9
help sellers price homes
The right pricing strategy gets your seller client to the closing table faster and helps them achieve their real estate goals, Luke Babich writes
by Luke Babich Dec 8
How MLSs are responding to NAR's national policy shift: Intel survey
Now that real estate's largest trade group has lifted its national policy that ties MLS access to Realtor membership, local groups are beginning to weigh in
by Daniel Houston Dec 8
This company is bringing W2-type benefits to real estate agents
RLTYco's new offering, RLTY Blue, provides corporate-grade discounts on services such as photographers, digital tools, VIP transportation, wellness services, luxury goods and more
Listing leverage: How to win the game of securing sellers
Agents who wait for listings to fall in their lap are going to starve, Verl Workman writes. Agents who execute? They’ll own their markets
by Verl Workman Dec 2
Shutdown blip, or worrying trend? Agent pipelines thin in November
A significant worsening of present-day client pipelines in November took real estate agents by surprise. Intel examines how likely it is that the trend will hold up
by Daniel Houston Dec 1
Mauricio Umansky
The strategy for 2026 from Mauricio Umansky? Plan with precision, build brands that command attention, invest in relationships, and sharpen skills to create irreplaceable value
by Mauricio Umansky Nov 25
Coldwell Banker nabs 1,300-agent affiliate from Berkshire Hathaway
Coldwell Banker Envision will have offices in Downtown Los Angeles, Long Beach, Huntington Beach and elsewhere in Southern California
by Jim Dalrymple II Nov 24
NAR profile of home buyers and sellers
Agents who think they know market conditions may need to think again, writes trainer Bernice Ross. She shares her top insights for success heading into 2026
by Bernice Ross Nov 24