In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here's what to do instead
Agents who lean into using AI to serve their clients at a higher level, Jimmy Burgess writes, will absolutely outperform the agents who don’t embrace this technology
If you’re considering a fresh new look for your marketing collateral and platforms in 2025, marketing expert Jon Krabbe writes, Mocha Mousse is a perfect choice
Not everyone can or should communicate their value through 'bold statements,' agents said during a panel at Inman Connect Las Vegas. That's why remaining authentic is paramount
Opinion
Ready for cheesy lines and stunning scenery? Follow charming characters on their real estate adventures as they discover true love just in time for the holidays
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Follow these steps to define and articulate the promise you make and deliver to your customers
Tonya Eberhart and Michael Carr of BrandFace detail differentiation, consistency, follow-through and more
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It’s the year of YOU: Take control of your brand
Loren Brill, owner of the fastest-growing cookie dough brand in the country, shares her story at ICSF
Opinion
Learn to bring your vision to life by trusting your authenticity and making sure your brand reflects it
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How design, your logo and you can elevate your brand
The stronger the bonds you share with your clients, the more likely they are to refer you to friends and family
Most people want to do business with an individual they can relate to
Leave a lasting impression by telling your story well
Few brands do recruiting, marketing and performance monitoring better