The 7 deadly sins of real estate brand building
Tonya Eberhart and Michael Carr of BrandFace detail differentiation, consistency, follow-through and more
by Pat Hiban Jan 25
WATCH: How to build a brand consumers love
Loren Brill, owner of the fastest-growing cookie dough brand in the country, shares her story at ICSF
by Inman Sep 5
How to make your brand the 'silver bullet' of real estate
Opinion
Learn to bring your vision to life by trusting your authenticity and making sure your brand reflects it
by Becky Babcock May 25
snapchat
The stronger the bonds you share with your clients, the more likely they are to refer you to friends and family
by Matt Johnson Apr 19
A man laying a path of stone
Most people want to do business with an individual they can relate to
by Pat Hiban Mar 8
6 crucial steps to defining your personal brand
Leave a lasting impression by telling your story well
by Nikki Ilchert Dec 10
What if Nike opened a real estate company?
Few brands do recruiting, marketing and performance monitoring better
If you're not happy at a big-box brokerage, consider striking out on your own
Video news blog vs. cash-awards photo contest
Vote for your favorite #madREskillz entry
by Teke Wiggin Sep 23
Coin your own real estate lingo for fun and profit
#madREskillz: 'Parcel mullets,' pool team meetings, Pinterest best practices and more
by Teke Wiggin Jul 26
6-second Twitter videos, 3-D renderings and more #madREskillz
Provide free education and memorialize transactions, participants tweeted
by Teke Wiggin May 24
Use memes to reach millennials
#madREskillz: Agent creates social media content aimed at younger buyers
by Teke Wiggin May 13