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by Jim Dalrymple II May 18
Brokerage storefronts become ad networks amid Smartify expansion
A new brokerage revenue stream: monetize the storefront
by Nick Pipitone Apr 21
Forget scripts. Authenticity drives real estate marketing results
Expert Meriam Mellal says that authenticity is agents' most valuable marketing asset
by Nick Pipitone Apr 9
What NASA's Artemis II reveals about agents who go the distance
Find out what separates agents who last from those who flame out
by Darryl Davis Apr 9
customer experience
Earn real trust by ensuring your clients feel like they're in good hands with you
online visibility
Check out these no-nonsense tips that'll help you and your real estate business stand out online
Guinness and branding
In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage
by Darryl Davis Feb 20
.Realestate expands into full branding, marketing services
The National Association of Realtors partner's services include website creation, customer relationship management and AI-powered search engine optimization
by Marian McPherson Jan 27
signature candle for real estate agents
Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal
by Troy Palmquist Jan 6
Why this Atlanta real estate broker trademarked his systems
From door-to-door vacuum sales to building a real estate empire, Atlanta-based broker, coach and radio host, Cleve Gaddis, uncovers his blueprint for delivering repeatable results
real estate lead-gen lesson
As you seek to put together a lead-generation strategy, Josh Ries provides a starting point to help you determine who you're talking to
by Josh Ries Jan 5
Instagram Stories update
Instagram has announced shareable Stories, a new opportunity for agents to expand local reach, spark conversations and stay visible without posting more content, Alyssa Stalker writes
by Alyssa Stalker Dec 17
Ricky Carruth
In this episode, Ricky Carruth details how he built a million-dollar business as an agent (and then lost it) before becoming one of the most-recognized influencers in real estate
social media marketing
Traditional listing posts are losing power as modern consumers seek storytelling, personality and local relevance. Alyssa Stalker shares social media marketing strategies for 2026
by Alyssa Stalker Nov 19
Brown Harris Stevens names Halstead heir as its chief strategy officer (EXCLUSIVE)
Christopher Halstead will oversee several company-wide initiatives and work to streamline operations at the brokerage in his new role as chief strategy officer, Inman has learned exclusively
by Lillian Dickerson Nov 13