You're not a furnace salesman, so why beat around the bush about what you charge?
Barbara Corcoran, 'Shark Tank' star, says rejection helped build successful real estate career
Compete by being unique, not by trying to be something you're not
by Bernice Ross Nov 7
Real estate prospecting: Changing the rules can be good for business
Flexibility and understanding go a long way in creating a true connection
by Bernice Ross Oct 31
Haunted real estate: Realtor recalls frightening experiences as a newbie
Who knew selling a house would have these types of hiccups?
by Bernice Ross Oct 28
Can't find work or save for a down payment: Are millennials becoming real estate's lost generation?
Real estate referrals: Lifestyle expertise, little 'extras' drive word of mouth
Top-notch customer experience is key to referrals
by Bernice Ross Oct 21
New rules for jumbo loans, qualified residential mortgages could make homebuying more costly in 2014
Lenders see heightened risk for loans that don't meet guidelines
by Bernice Ross Oct 17
Start the new year off Nov. 1 and boost January, February closings
Keep the commission checks coming even during slow season
by Bernice Ross Oct 14
Winning a multiple offer: Some clients believe deception is their only hope
3 sticky scenarios agents should be prepared to handle
by Bernice Ross Oct 10
Email marketing should start conversations, not calls to action
Tips for treating your leads as friends instead of targets
by Bernice Ross Oct 7
Agents, double your production in 12 months
How setting a 'big, hairy, audacious goal' can make it happen
by Bernice Ross Sep 30
Simplify your mobile real estate site
If yours lacks these 3 elements, you risk losing business
by Bernice Ross Sep 26
Time to dump the canned listing presentation
Engage sellers in a conversation about the unique services you offer
by Bernice Ross Sep 16
The right way to handle negative agent reviews
3 strategies to defuse conflicts, save your reputation
by Bernice Ross Sep 12
Nipping ethics violations in the bud
How agents respond to these situations speaks volumes about their character
by Bernice Ross Sep 9