In a competitive market, these simple but powerful strategies from Alyssa Stalker can help agents boost visibility, grow engagement and generate real leads without feeling stretched thin
While you're optimizing your online presence, don't stop at social media. Jimmy Burgess and Julie Tomlinson help you start up (or rethink) your Google Business Profile
Jessi Healey explores the rise of virtual influencers, Meta’s shifting platforms and how real estate pros can keep showing up in a less human — but more connected — digital world
The suit claims the multiple listing service is a 'monopolist' with 'no meaningful competitors' and that, as a broker-owned MLS, its Seattle area owners have an interest in limiting competition
Focus on becoming the first person people think of when they think of your city
The insights dashboard is designed with transparency in mind, allowing agents to unravel which home features may be leading to more online attention
Updated NAR rules, communication with visitors and appropriate hosting times can all impact the leverage provided by a well-planned open house, Andrew Reichek writes
If you wish to elevate your real estate business, do as Chavarria does, Rick Guerrero writes: Talk with people, connect on a human level and never let a chance slip away to show that you care
April is NAR's National Fair Housing Month, so this is a great time to step up your open house game and build more opportunities, Darryl Davis writes
The digital platform will include an AI-powered home search tool and a private space for agents and clients to collaborate. Also new is 'World of Elliman,' a digital lifestyle hub with original content
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
From reposts and Reel replies to shifting platform priorities, Jessi Healey breaks down how social media is evolving — and what it means for visibility, strategy and control
Success is inevitable, Jimmy Burgess writes, when you're coming from a place of service and value-added client care
Approach partnerships by offering value through venue access, co-hosted or co-branded events, or creative collaborations that resonate with your shared audiences, Rainy Hake Austin writes
Relationships are your real equity in real estate, Coldwell Banker Warburg's Kevelyn Guzman writes. Build them wisely — and they’ll build your career