From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons
Sponsoring a local sports team is about more than name recognition and mindshare, CEO Steve Kloetsch writes. It can provide tangible benefits via lead gen, recruitment and retention
From hashtags to hauntingly good event marketing, trainer Bernice Ross shares ways to capture the Halloween hijinks in your market and share them on Instagram to give your business a boost
Creating content for your website, communicating with your sphere of influence and marketing your latest listing are all easy with the help of artificial intelligence, Luke Babich writes
The unique getaway completed in 2010 by late craftsman and entrepreneur Reggie Whibley is on the market for $1.75M. The hunt is on for a buyer who doesn't care about cell or internet service
In real estate, a little magic goes a long way. Bring fun to your October open houses with these holiday-themed ideas from coach Darryl Davis
The better your listing marketing plan, the better the results, and the more listing opportunities you will have in the future. Jimmy Burgess offers a step-by-step strategy for winning now
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Do agents managing different market dynamics agree?
The Texas-based Spyglass Realty broker-owner spoke to Inman ahead of Austin Connect on Oct. 9, where he'll emphasize the importance of agent training and buyer representation agreements
The release of a de-furnishing and automated listing description tools confirm the digital twin leader's effort to reach deeper into the middle of the market. Its Homes.com affiliation won't hurt
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Coldwell Banker Vice President of Marketing Brandon Newman shares tips for agents building a personal brand
Great marketing uses a framework that naturally grabs the prospect's attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes
Real estate marketing and technology company used by more than 400,000 agents nationwide hired AI startup executive Eric Elfman in June to replace founder York Baur as CEO
Opinion
The Netflix series focuses on Serhant's agents and lifts the stakes on real estate-focused reality TV thanks to high production values and sophisticated plotting, reporter Lillian Dickerson writes
In the face of so much rapid change and an often-frustrating lack of clarity from The Powers That Be, what the heck are you supposed to tell your buyers and sellers now?