MLS listings
Opinion
Why allow portals to be the only ones providing information to the industry and consumers?
by Marci James Apr 29
Trump ban on institutional investors
Opinion
How can you put 'the art of the deal' to work for your clients?
by Bernice Ross Apr 28
private listings
Opinion
Here is how to address talking points from the pro-private-listing camp
by Darryl Davis Apr 28
Real-REMAX deal: 'More for the masses, not the higher end'
Luxury brokers see an opening, not a threat
by Nick Pipitone Apr 28
If Home Depot is on Reddit, where should you be?
Home Depot isn't waiting for buyers to show up. Neither should you
by Jessi Healey Apr 27
agent authenticity
Authenticity opens the door, but here’s what carries the conversation when decisions get difficult
by Deb Siefkin Apr 22
listing descriptions
When you're marketing a listing, honesty matters
by Darryl Davis Apr 21
Brokerage storefronts become ad networks amid Smartify expansion
A new brokerage revenue stream: monetize the storefront
by Nick Pipitone Apr 21
From Liquid Death to Google, the old marketing playbook is breaking
Incrementality, AI workflows and owned audiences are replacing outdated best practices
by Jessi Healey Apr 20
NAR settles, new Compass data, SERHANT. expands: Inman Top 5
Here are the most essential stories of the week, according to Inman readers
by Dani Vanderboegh Apr 17
Century 21 revisits 'The Joy of Home' in new marketing campaign
During its Las Vegas conference, Century 21 debuted 'Color of Happiness'
by Marian McPherson Apr 16
real estate lead magnet
Show competence, build trust, and earn the next step without chasing
by Josh Ries Apr 14
'Carl’s a mess' trend shows how conversation outperforms content
Viral reality TV moment shows that what happens after you post matters more than the post
by Jessi Healey Apr 13
The 3-step framework that helps agents break out of a slump
The actions that will help you break through a plateau are ask, seek, knock
by Jimmy Burgess Apr 12
AI and real estate
What happens if we replace agents with something that was never designed to fulfill that role?
by Lori Muller Apr 11