ActivePipe rolls out custom content campaigns
The Australian email marketing company's newest offering lets agents send emails according to categorized personas for more accurate targeting
by Craig C. Rowe Aug 12
How to create lasting relationships with your clients
As most agents know, it takes more than an occasional phone call or email to stay top-of-mind. So, here are a few things you can do to develop long-lasting relationships with your clients
by Vance Kellogg Jul 28
So you're launching a new listing? Consider these 9 truths now
Amid this pandemic, you can cling to ingrained habits and tweak them to our current reality, or you can embrace the opportunity to add new skills, up your game, improve your personal branding and upgrade your inventory
by Nicole Solari Jul 5
Email marketer ActivePipe buys content creator HomePrezzo
ActivePipe will use acquisition of HomePrezzo to further power what its agents can deliver to prospective buyers, sellers and renters. Terms of the deal were not disclosed
by Craig C. Rowe Jun 9
Elegran's Alfred is light, smart proptech for NYC agents
Opinion
The small New York City brokerage has always been tech-focused, but growth and the need for more business efficiencies led to the development of Alfred, an in-house lead and marketing solution
by Craig C. Rowe May 29
The deal is digital: A guide to handling it online from lead to close
The fax machine is finally put to rest. With the onset of e-closing platforms and RON, the real estate sales cycle is 100% online, mobile and in the cloud. Here's a quick list of vendors for each phase of the deal
by Craig C. Rowe Apr 17
Redfin introduces new Redfin Premier service for luxury homesellers
Aimed at sellers of properties worth $1M or more, Redfin Premier offers full-service marketing with an international reach
by Marian McPherson Feb 20
How to be successful marketing luxury listings: Be memorable
Breaking into the luxury property market takes a lot of money, but there's one marketing factor that may be overlooked
by Andrea V. Brambila Jan 28
Tech startup AerialSphere launches 360-degree 3D lDX search
The IDX search is now available in Phoenix and Tucson through a partnership with real estate marketing platform iFoundAgent
by Marian McPherson Dec 16
Person pointing to a destination on a roadmap
Brands can create their own multi-channel approach to reach their target audience
by Lauren Walker Oct 28
Command deftly delivers on Keller Williams' commitment to technology
Carefully designed with agents and marketing in mind, the platform offers agents everything from online publishing and paid Facebook campaigns to team accountability tools and nationwide referral networks. It also helps manage leads
by Craig C. Rowe Jul 23
3 ways Homesnap Pro+ will boost your online presence

Homesnap Pro+ offers a user-friendly way for real estate agents to claim their name online, with three core functions that will make the process of creating a Google Business profile — and benefiting from it — accessible to agents at any “tech” level.

by Rachael Hite Feb 18