foreclosures are on the rise
With foreclosure activity ticking upward, agents can learn from seasoned REO pros to build new streams of income during an economic downturn, Annette DeCicco writes
by Annette DeCicco Oct 19
How to define your target audience without losing existing business
Build your brand around a location or property type you're passionate about, Nick Schlekeway writes, and watch your business take off
by Nick Schlekeway May 7
11 things to know before launching as a luxury real estate agent
If you've been looking to position yourself within the luxury niche, luxury consultant Chris Pollinger writes, the journey will be both challenging and, potentially, rewarding
by Chris Pollinger Jul 19
Here's why specialization matters for buyer's agents
Developing areas of specialization enhances service, efficiency, and effectiveness and results in greater professional success for both teams and individual agents, coach Verl Workman writes
by Verl Workman Jul 10
The agent's guide to crafting a winning unique value proposition
Your unique value proposition is more than just a catchy slogan. It’s a powerful way to differentiate yourself from your competition
by Jeremy Knauff Jun 3
real estate agent niche marketing
If you want to develop deeper, more meaningful connections with leads and clients, you need to focus on who they really are and what they're looking for
by Christy Murdock Apr 24
refresh bio and headshot
Now is the perfect opportunity to revamp your marketing and branding. Embrace this seven-day challenge to showcase your best self, starting with an enhanced bio
by Christy Murdock Mar 6
The referral system that’ll land you 30 more deals per year
Let Dean Jackson show you how to effectively leverage your sphere using 'the 20% yield'
by Pat Hiban Apr 16
Who do you want to sell to? 4 tips for honing your target market
Opinion
Figure out who is in your audience, learn their pain points, listen to feedback, and leverage social media to reach them with the answers they need
by Mike Jeneralczuk Apr 7
5 niche real estate website tips for snagging buyers
Specialize in a specific area, and build a site around it
by Kyle Draper Dec 1
Turning passion into profit: More agents choosing brand strategies that embrace health and fitness, veganism, car-free lifestyles to attract clients
New agent matchmaking network serves deaf homebuyers and sellers
Jackie Roth, top producer with Douglas Elliman, wants to help others who are hearing-impaired
by Paul Hagey Jan 31