5 secrets to building a team brand your clients will trust
Building a well-established brand is what keeps leads flowing and customer retention high. Here are the five people-focused factors to work on so you can build trust and loyalty
by Kathleen Black Feb 4
4 ways to create a sense of belonging on your team
If you want to create an inclusive work environment, you have to work to build a culture that allows all team members to feel valued and understood. Here's how
by Kathleen Black Jan 21
Make it count! Here's how to build your legacy
In a year marked by worldwide tragedy, we've been forced to reexamine what is truly important and wrestle with how we can reorient our lives to truly make a difference going forward and leave our mark on the world
by Carl Medford Nov 16
'Dear 18-year-old me:' 5 pieces of advice I'd give to new agents
A lot has changed since Jasen Edwards first earned his real estate license — but a lot hasn't. Here are a few lessons that matter most in real estate today and into the future
by Jasen Edwards Nov 2
Why referrals should have a place in your sales strategy
Opinion
Both prospecting and marketing are important, but your sales strategy is not a two-legged stool. It is a three-legged stool, and the third leg should be your referral plan
by Inman Oct 9
Lesson Learned: Fall in love with your clients
Find out how Northrop Realty’s Creig Northrop succeeds by putting the client first
by Christy Murdock Oct 6
Can a life coach help your real estate business?
A life coach can help you level up your career and create balance for a fulfilling life
by Adam Hergenrother Aug 27
3 communication tips for forging stronger relationships
Good communication can make your team stronger and your clients more committed to seeking your expertise and services — which is why you have to get it right. Here's how to sharpen your communication skills
by Mauricio Umansky Aug 20
Have you heard of the NPS? Here's why it's a great referral tool
The core thesis behind the NPS is that there's one question you can ask clients that reveals what they really think of your business. Here's how you can use it to ramp up referrals
by David Friedman Aug 4
Forget thoughtless mass emails: Focus on a personalized approach
By incorporating a customized strategy, you will strengthen the core connection that people in your sphere have with you and remind them that you are someone they know, like and trust
by Brandon Doyle Jul 20
Lesson Learned: Work your network (and relationships)
Find out how Rhode Island real estate agent Caswell Cooke Jr. learned, 'If it is to be, it’s up to me'
by Christy Murdock Mar 16
Ever wonder exactly what to say? Here’s the scoop
Why asking questions is more effective than lecturing clients, and other useful insights from ‘Exactly What to Say for Real Estate Agents’
by Bernice Ross Jan 29
Augment 'lead generation' with 'relationship building' in your 2020 business plan
The term 'lead generation' is a modern, dehumanizing concept that you might want to rethink in 2020
by Patrick Kilner Dec 27
Why it pays to stay in touch
If you stay in touch continuously, it will pay off in the long run.
by Lew Sichelman Dec 17