Marnie Blanco to help firm develop broker relationships
CEO lays out growth strategy: Squeeze out small 'cottage industry' providers
New features include virtual tours, single-property websites and ready-made marketing campaigns
Agent Portal streamlines processes, integrates communications
3 in 4 KW agents and 1 in 6 Re/Max agents now using company's platform to close deals
Franchisor out to maintain top national TV 'share of voice'
Online survey also gauges consumer perceptions of 'most respected' names
Franchisor's agents get preferred access to digital marketing platform
Franchisor deems startup an approved supplier
Single-property websites, video creator and automated marketing campaigns offered
Company now owns 10 of 32 US master franchise regions
Creator of 'Star Power' interview series influenced many
Marnie Blanco and Kristi Graning helped launch franchisor's IDX search site
4 companies involved in yearlong effort
Unnamed ownership group based in Hong Kong