MoxiWorks acquires real estate marketing company Imprev
Imprev provides fully automated marketing platforms that includes digital, social media and print property marketing
by Marian McPherson Nov 12
Edina Realty deploys virtual assistant 'Emma Marketing' for listing content
The technology is a white-label version of Imprev's marketing automation service
What are the next big trends in real estate technology?
The biannual Imprev Thought Leader Study digs into where brokers are planning to invest resources
by Amber Taufen Aug 7
Listing Bits: Reversing the reputation that real estate agents like 'ugly' marketing
Greg Robertson interviews Renwick Congdon, the CEO and founder of Imprev
by Inman Mar 14
Imprev Thought Leader: Agent recruitment tops business challenges
Brokerages are still seeking ways of implementing cohesive tech solutions as well
by Gill South Jan 17
Multilingual capabilities added to Imprev marketing platform
Dozens of languages including Chinese, Korean, French and Spanish are supported
by Inman Jul 15
Avanti Way's 'branchise' business model aimed at younger 'agentpreneurs'
Company provides cloud-based tech platform, offshore 'concierge' service
by Paul Hagey Feb 19
Gen Xers are independent. They want autonomy and flexible hours. So why aren't they flocking to real estate?
Opinion
Future of industry may depend on giving younger agents the ability to build their own companies
by Renwick Congdon Nov 7
Imprev integrates Google Plus, Pinterest into marketing platform
Prudential Northwest Properties moves to new platform
by Inman Sep 4
A new exit strategy for agents?
Broker as investor: Tearing down the old business model
by Renwick Congdon Jul 5
How to attract more of our brightest minds to real estate
Broker as investor: Tearing down the old business model
by Renwick Congdon Jul 3
Fix for broken brokerage model is within industry's grasp
Broker as investor: Tearing down the old business model
by Renwick Congdon Jul 2
A new business model to attract young talent into real estate
Broker as investor: Tearing down the old business model
by Renwick Congdon Jul 1
Broker as investor: a new business model?
Industry leaders will take a fresh look at broker-agent relationships at Real Estate Connect San Francisco
by Inman Jun 21

Renwick Congdon, CEO of Imprev, explains why brokerages are looking to technology to help them become more efficient in their marketing spending.

 

by Inman Nov 7