Real estate PR firm Lion & Orb roars into paid digital marketing with +AdStudio
Developed with Evocalize, +AdStudio is designed to help maximize positive industry media placements and support those instances with far-reaching digital branding plans
by Craig C. Rowe Mar 3
Dippidi kicks off 2022 with new agent marketing services
Launched in 2019, Dippidi assists brokerages and agents in creating and running online advertising campaigns, namely on Facebook and Google's PPC platform
by Craig C. Rowe Jan 12
Agent advertising platform Audience Town applauds $2.1M in new funding
CEO Ed Carey: 'Audience Town has built the first advertising platform powered by proprietary data and designed to meet the needs of the real estate industry'
by Craig C. Rowe Feb 17
Retarget like a boss: How to boost your sales with advanced audience segmentation
Here’s a look at the latest trends in advanced audience segmentation and how to jumpstart your 2021 sales using Facebook Ads
by Victoria Kennedy Jan 19
Inman Handbook on getting started with BoomTown
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
by Craig C. Rowe Dec 28
The Inman Handbook on digital advertising with Adwerx
Is 2021 the year you make digital advertising a part of your success? Here's everything and more you need to know about Adwerx, one of the industry's longest-standing platforms for web and streaming media display advertising
by Craig C. Rowe Dec 14
Coredadi offers industry another source for geographic lead gen
Map-based lead generation and farming is not new, but there is a growing number of proptechs that offer fast, web-based list creation and built-in marketing
by Craig C. Rowe Nov 10
New company Dippidi handles all aspects of ad campaigns
From budgets to creative headline writing, 13-month-old real estate marketing agency wants to take the burden of online advertising off the shoulders of teams and brokerages
by Craig C. Rowe Oct 20
30% of agents plan to decrease ad spend on Zillow, realtor.com
Curaytor co-founders say agents are starting to realize they 'do not need a middleman' and can go directly to consumers
by Andrea V. Brambila Sep 22
How to make sure you stay in front of clients and prospects
There are so many powerful digital marketing strategies out there, and retargeting is one of them. Here's a primer on how it works and why it can help agents make themselves available to clients already in search of help
by Brandon Doyle Jul 27
New HomeSpotter ad product pushes virtual tour events
As part of proptech's collective push into virtual business, the digital marketing and lead-gen company launches new retargeting products that automate creation and management of ads to push virtual open houses and video tours
by Craig C. Rowe Apr 8
Digital advertiser Audience Town gets powered by seed money, new staff
The company's programmatic advertising services receive boost from MathCapital and two new executives for development of user-interfaces and APIs
by Craig C. Rowe Dec 3
3 steps for converting contacts into clients via Facebook
Jeffrey Brogger shares his lead-nurturing process using Messenger and video ads
by Pat Hiban Nov 26
Audience Town believes it can end 'pay and spray' advertising
Company CEO calls Zillow 'monopolistic' and Google 'diabolical' in their approaches to controlling data and competing against their own customers. His company helps agents make smarter investments in online advertising
by Craig C. Rowe Jul 19