Rila Auctions launches to offer transparent bidding, access
'After working with several auction platforms, I realized there was an opportunity to create a smarter, more transparent solution that puts agents and sellers first': Ben Bacal
by Craig C. Rowe Apr 14
Tesla rented their listing — then used it to debut its humanoid robot
Jason Peteler of Revel Real Estate and Matthew Yim of Coldwell Banker only knew at first that an EV company had rented their listing for a few days as a filming location, with the details a mystery
by Lillian Dickerson Oct 21
Will flashy gifts and open houses end once commissions decouple?
Based on conversations with luxury agents across both coasts, there's still a lot of uncertainty about how far-reaching the changes that come with commissions decoupling may be
by Lillian Dickerson Jul 30
3 hauntingly good tips for elevating your Halloween marketing
Learn how Los Angeles Realtor Sierra Schotts turned her latest listing into an opportunity to have some fun during spooky season
by Sierra Schotts Oct 27
How I sold over $1B in luxury real estate (without a CRM)
While technology plays a significant role in any real estate business, personal communication is essential to generate growth
by Ben Bacal Jul 14
Full-frontal agent 'stripped' of job after baring all in listing photos
In addition to Instagram, nude-but-blurred photos of former Compass agent David Ferrugio initially appeared on TheMLS.com before being yanked off the website by administrators
Bel Air megamansion returns to market with a mega price cut
Dubbed 'Unica' and evoking a resort within a home, the spec mansion returned to the market asking $78M after originally listing for $100M in May
A lighthearted listing campaign during tough times
Fredrik Eklund and Ben Bacal teamed up to create their 'Star Wars'-themed 'May the Sale Be With You' marketing campaign for a family-friendly $32M luxury listing in Beverly Hills
by Lillian Dickerson Mar 16
Bel Air spec mansion with 21 bathrooms sells for $94M
Once listed for $250M, real estate developer Bruce Makowsky's mega-mansion sold for $94M after nearly 3 years on the market and a $60M lawsuit against Zillow
In order to stand out, these agents lit up this $49.5M home in neon
The expansive Neoclassical mansion in Los Angeles was decked out with art installations by light artist Olivia Steele