How I sold over $1B in luxury real estate (without a CRM)
While technology plays a significant role in any real estate business, personal communication is essential to generate growth
by Ben Bacal Jul 14
Full-frontal agent 'stripped' of job after baring all in listing photos
In addition to Instagram, nude-but-blurred photos of former Compass agent David Ferrugio initially appeared on TheMLS.com before being yanked off the website by administrators
Bel Air megamansion returns to market with a mega price cut
Dubbed 'Unica' and evoking a resort within a home, the spec mansion returned to the market asking $78M after originally listing for $100M in May
A lighthearted listing campaign during tough times
Fredrik Eklund and Ben Bacal teamed up to create their 'Star Wars'-themed 'May the Sale Be With You' marketing campaign for a family-friendly $32M luxury listing in Beverly Hills
by Lillian Dickerson Mar 16
Bel Air spec mansion with 21 bathrooms sells for $94M
Once listed for $250M, real estate developer Bruce Makowsky's mega-mansion sold for $94M after nearly 3 years on the market and a $60M lawsuit against Zillow
In order to stand out, these agents lit up this $49.5M home in neon
The expansive Neoclassical mansion in Los Angeles was decked out with art installations by light artist Olivia Steele