Ignore your MLS stats and head-in-the-sand optimists
Opinion
Opinions about appreciation and market speculation are rampant at the water cooler. Before you jump in with your opinion make sure to do the math on your local market
by Jeff Glover Jul 18
3 ways to keep the door open to homeownership for discouraged buyers
If your potential buyers are ready to give up, don't let them throw in the towel yet. Try these three strategies to help open up new opportunities in a challenging market
by Laura Adams Jul 14
Is your 2022 business plan holding up? Time for a reboot
Opinion
Many agents are taking a beat to rethink their business plans they wrote at the beginning of 2022. Is your plan ready to shift with the market?
by B. J. Sonderman Jul 8
Forget what you know about retirees. Here's what they're looking for now
Opinion
Don't be discouraged if your newly retired homebuyer clients are taking their time. These clients know what they want and are willing to wait for the perfect home
by Luke Babich Jul 7
Frustrated with inventory? 5 tips for getting creative
Opinion
Many agents are frustrated with low inventory on both sides of the transaction. Try these strategies to create inventory for your clients and find a pathway to under contract
by Julie Busby Jul 6
Customers are telling us what they want. We need to listen
Opinion
Today's consumers are not shy about voicing what they want, and savvy agents know how important it is to listen
by Kris Lindahl Jun 14
Goodbye burnout! 5 strategies to reduce real estate stress
Opinion
Coach Darryl Davis shares tips for how to stop the burnout, reenergize and empower yourself to achieve more with less stress
by Darryl Davis May 9
Agents say they're optimistic about 2022 — but COVID questions linger
Published earlier this week, Inman's latest Agent Appreciation survey also revealed that most real estate agents see inventory shortages as one of 2022's biggest challenges
by Jim Dalrymple II Jan 7
5 habits of agents who effectively prospect the affluent (Part 5)
In this weekly series, David Friedman shares the five keystones for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury. This week, learn how to build trust by listening and asking the right questions
by David Friedman Nov 9
Facebook's community manager shares 4 brand-building lessons for agents
At Inman Connect Las Vegas, Facebook's community manager Kara Cronin shared how to invest in authentic relationships and market yourself to a community
by Craig C. Rowe Oct 28
Inman Review: CORE Present transcends category with powerful sales, marketing tools
Opinion
The result of the 2020 acquisition of DashCMA is CORE Present, a pristine example of what can happen to software when a creative entrepreneur is given proper industry support, trust and plenty of resources
by Craig C. Rowe Sep 16
Need help prospecting? 10 tips for getting it done
As real estate agents, we are sales professionals. We find customers, we talk to customers, we serve customers. If we are trying to skip any of those steps, we are not doing our jobs. Here are the attitudes and behaviors of top sales professionals
by Todd Conklin May 14
9 tactics to up your sales skills — and win more deals
This is the kind of market that favors the savvy salesperson, even above all the technology, marketing and trendy national brands. These are the times to get back to basics, to rediscover — or begin to uncover — the power of sales
by Craig C. Rowe Apr 26
A MasterClass in persuasion: 10 tips to win your next negotiation
Opinion
Find out why the art of persuasion has a critical place in real estate sales and what agents can learn from bestselling author Daniel Pink's MasterClass on sales and persuasion
by Amie Quirarte Apr 3
'Why do I need an agent?' 5 comebacks that prove your value
As a real estate agent, you've likely had clients question your value, with many thinking they can handle the complexities of buying and selling on their own. Here are a few ways to illustrate just how much you bring to the table
by Derek Dowell Feb 19