path, rainbow, success
Opinion
The pathway to success takes hours of mastering mundane activities to earn income, but it can lead to an exciting lifestyle that’s anything but boring
by Carl Medford Nov 3
Getting real: 7 scripts to help sellers price their home accurately
As the markets shift, helping homesellers find and agree to a realistic price can be a challenge. These scripts can help when working with unrealistic clients
by Carl Medford Sep 22
Listening skills are the salesperson's superpower
Sometimes real estate agents don't seem able to break away from the script and listen to what potential clients really want and need
by Teresa Boardman Aug 18
At a loss for words? 25 resources to help you say the right thing
Knowing what to say is crucial for real estate agents as effective communication can help them build trust with clients, understand their needs, negotiate deals, and ultimately close sales
by Dani Vanderboegh Jul 19
5 simple scripts to reconnect with your sphere 
Opinion
Staying in touch with your sphere of influence is the foundation of building and maintaining your business. Here are a few authentic scripts for effective follow-up
by Darryl Davis Apr 25
Door-knocking is fun if you do it right. Here's how to crush it
While many agents find it intimidating, this old-school lead gen strategy holds tremendous potential
4 non-salesy excuses to call potential sellers
Most agents won't even bother with circle dialing because they have convinced themselves that it is not worth the effort. Which is exactly why you should jump in on the opportunity. Here are 4 reasons to pick up the phone now
by Tom Toole Dec 7
Stick to the script: How to persuade like a top producer
Despite their effectiveness in strengthening client relationships, very few agents use scripts correctly. So, what makes for a strong script? Here are a few ways to create and execute ones that work best for you and your business
by Bernice Ross Sep 28
Why your real estate script failed — and what you did wrong
Opinion
Do you know what makes some scripts winners while others just lie there? Flip the script with these best practices
by Bernice Ross Sep 10
Stop presenting and start conversing: the art of the listing conversation
Take your communication skills to the next level when you stop talking at sellers and start talking with them
by Darryl Davis Aug 16
Need help prospecting? 10 tips for getting it done
As real estate agents, we are sales professionals. We find customers, we talk to customers, we serve customers. If we are trying to skip any of those steps, we are not doing our jobs. Here are the attitudes and behaviors of top sales professionals
by Todd Conklin May 14
Stressed out? How to cope with today's low-inventory market
Almost everyone today is struggling with this low-inventory, high-demand market. So, if you want to stand out from the competition and win more listings, here are some powerful ways to do it
by Bernice Ross Apr 28
11 objection-handling scripts agents need today
When it comes to working with buyers, objections are buying signs. Your role is to uncover their concerns, address them and move your clients forward in making the purchase. Here are a few important scripts to keep handy
by Bernice Ross Mar 10
4 sales scripts every agent needs in 2021
As a team leader, introducing a handful of invaluable scripts to your agents goes a long way in helping them ramp up business in the new year. Here are a few worth knowing and practicing
by Kathleen Black Dec 30