SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic
Become more visible on Google with a new Instagram update for professional accounts that allows social media content to appear in search engine search results, Kyle Basila writes
As Troy Palmquist refreshes his consumer-facing real estate brand online, he takes you along on the journey, including the nuts and bolts decisions related to content marketing
Marketing expert Jon Krabbe offers guidelines for ensuring that your website isn’t just beautiful — but also easy for potential clients to find
In his latest Inman Interview, CoStar Group CEO Andy Florance talked about AI transforming residential portals from digital classifieds to highly-personalized home shopping platforms
With these AI-driven strategies at your fingertips, coach Darryl Davis writes, the path to becoming a more successful and efficient real estate agent is clearer than ever
Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes
On Wednesday CoStar asked the court to deny Move's amended preliminary injunction due to forensic data allegedly proving Move-owned files were never shared with the company
Real Grader, a 2023 member of NAR REACH, offers a solution that measures the social reach of agents, as well as their impact on business research sites like Google My Business and LinkedIn
Embracing data-driven strategies is essential, new Inman contributor Tara Meier writes. Make it your mission to understand how these insights can guide your decisions and ongoing processes
MaverickRE uses AI to help train and analyze the performance of real estate sales professionals
Digital marketing expert Marci James offers tips to help you elevate your real estate website with backlinks and on-page SEO, improve your digital footprint and earn top-of-mind name recognition
Unique, engaging and highly specific content can make you a trusted resource for buyers and sellers locally and regionally, Chicago broker David Marden writes
Hegg is an affiliate of Berkshire Hathaway and owned by Edina Realty. It was founded in 1945 when it specialized in farmland brokerage, later expanding into home sales and commercial realty
In the first of her 2-part series, marketing expert Marci James offers insight into making the most of your digital presence with search engine optimization