Diversifying luxe marketing can increase income by $10s of $1,000s
The 'State of Real Estate Marketing' report released on Friday by Luxury Presence and Sell It Like Serhant surveyed over 1,000 luxury real estate agents to gain marketing insights for 2023
by Lillian Dickerson Apr 28
39 branding and marketing terms to learn now
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding
by Laura Viñalet Apr 25
5 AI-driven social media strategies real estate agents are missing
There are only a few generational technologies that come along with the potential to revolutionize the efficiencies in our businesses. ChatGPT is one of these
by Jimmy Burgess Apr 21
Engel & Völkers Americas partners with Constellation1 on websites
The partnership will allow the brokerage to create refined websites that are high-performing and data-rich and include customizations specific to the Engel & Völkers platform
by Lillian Dickerson Apr 17
audit online footprint
Make sure all of your profiles are fully updated with this easy-to-use checklist — in 1 week
by Christy Murdock Mar 27
How bad is it? The worst website mistakes (and how to avoid them)
Some website mistakes are worse than others, here's a list of the most common ones and how bad for business they really are. Plus, tips for how to correct them
by Jessi Healey Mar 15
website refresh
If your website is looking more Myspace than TikTok, it's probably time for a refresh. Here's how to get it done this week
by Christy Murdock Mar 13
Reach out and touch base with a 2023 email marketing plan
'We're advising our customers to lean into this market condition, extend their leadership into the void' - Happy Grasshopper CEO, Dan Stewart
by Craig C. Rowe Jan 5
The best Black Friday deals for real estate agents in 2022
Inman's 2022 Black Friday picks for real estate agents, brokers, clients and everyone else in their sphere is jam-packed with cutting-edge tech, home goods and so much more
by Lillian Dickerson Nov 23
SERHANT., Luxury Presence offer course to help agents build websites
'The Ultimate Website Course for Real Estate Agents' will give agents access to tools and strategies to build and maintain a website that establishes their brand and helps generate and convert leads
by Lillian Dickerson Apr 20
What to watch as RE/MAX's R4 conference unfolds this week
The company is set to begin a new chapter as CEO Adam Contos departs and big changes sweep across the broader industry
by Jim Dalrymple II Feb 28
Video is dominating internet search. Here's how to make it work for you
By identifying the content your clients desire, shooting quality videos, and positioning them in front of your ideal clients, your business can't help but grow
by Jimmy Burgess Dec 5
Zero-cost lead generation: How to set up your Google Business Profile
Who doesn't want free leads from Google? Jimmy Burgess and Heidi Harris show you how to set up and optimize your Google Business Profile to become the go-to local expert at no cost to you
by Jimmy Burgess Aug 1
SEO made simple: 2 main things agents should focus on
Optimizing your website for SEO can be a daunting task for a lot of agents — but it's key to driving potential leads to your business. Here are 2 simple ways you can improve your site's visibility
by Kate Hulbert Jul 29