Real Grader, a 2023 member of NAR REACH, offers a solution that measures the social reach of agents, as well as their impact on business research sites like Google My Business and LinkedIn
Reimagine sales, marketing and instruction by using digital avatars to bring the human touch to content without the cost, land investment specialist Curtis Williams writes
The 3-time Tony award winner and marketing company founder talked about the importance of agent authenticity at Inman Connect Las Vegas
Panelists at Inman Luxury Connect Monday argued that good marketing in the luxury segment is all about telling stories that speak to a specific type of consumer
Panelists at Luxury Connect said that a generational wealth transfer is lifting more millennials into the luxury market, and it's already changing how luxury brokerages work to attract clients
Opinion
Is it still impolite to talk about politics? Maybe not, and talking about it might gain you more followers than you think
RentRedi's Ryan Barone offers strategies for branding and marketing rental properties across a variety of digital platforms
Trendy or tacky? 'Hawk tuah' is enjoying virality on TikTok (and beyond), and agents are getting in on the trend. Rachael Hite is here to tell you why that's a bad idea for your professional reputation
The broker has come a long way from her small-town upbringing in North Carolina. From property manager to agent to broker-owner and reality TV star, the journey has been enlightening
Jessi Healey explores practical tips and strategies to help you manage your social media use effectively and protect your mental well-being from the stress it can cause
Compass Florida's No. 1 agent got into real estate at a terrible time, right after the '08 recession. Early sports training cultivated in him a work ethic that has allowed him to soar to great heights
Join Maris Messervey, founder of The Social Broker, on Inman Access as she reveals expert strategies for showcasing authentic value and growing your business on social media
Inspired by the comments of dozens of members of the Inman community on a recent Facebook post, we wanted to find out what you think about the recently signed TikTok ban
Opinion
TikTok faces a looming US ban with new legislation signed into law, spotlighting the broader debates over social media and censorship
Opinion
Diversifying your social media is essential amid TikTok's uncertain future. Jessi Healey explains how to expand and safeguard your online presence