How to amplify authenticity in today's tech-driven world
Watch the latest Inman Access class with social media expert, Giselle Ugarte, to learn how to elevate your connections with clients, humanize your online brand and grow your business
by Claire Buzzanca Mar 8
Location, location, location? Price eclipses previous buyer priority
56% of consumers surveyed by Coldwell Banker said that price is the most important factor for them when choosing a home, casting doubt on the belief that location is everything
Here's how to avoid the most-dreaded new agent question
How long have you been an agent? Author and trainer Bernice Ross offers simple strategies to tackle this question and turn seller leads into signed listings
by Bernice Ross Feb 21
Inman's 2024 Global Real Estate Influencers revealed
Broker and reality television star Ryan Serhant headlines an all-star roster of the industry's most compelling voices for the second-annual Inman Global Real Estate Influencers program
by Lillian Dickerson Feb 15
Low inventory and high rates: Where do we go from here?
Tune in to Inman Access as industry experts share their thoughts on the state of the market and tactical solutions to implement in your business to continue to see success in 2024
by Claire Buzzanca Feb 8
In the age of AI, authenticity wins
Marketing company owner Christine George, Linkedin expert Alex Hanson and the hosts of popular podcast 'Glitter and Gay' share branding wisdom with crowds at Inman Connect New York
by Craig C. Rowe Jan 25
What to do on social in 2024? Avoid politics at all costs
A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this year
by Lillian Dickerson Jan 24
10 ways to provide concierge service, elevate your UVP
Attract buyers by taking your value proposition to the next level with advice from Chelsea Hamre from RE/MAX, Julia Boland from Corcoran, DJ Ten Hoeve from Keller Williams
by Jessi Healey Jan 24
'Don't ask it for the concept': The limits of AI in real estate marketing
Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York
by Daniel Houston Jan 23
5 things you can do now to generate leads all year
It's your year, so jump in with both feet. Marketing expert Kate Hulbert tells you how to generate the leads you need now to keep you busy and productive throughout 2024
by Kate Hulbert Jan 11
More agents than ever earn business from networking and SOI
From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren't one-size-fits-all
by Chris LeBarton Dec 29
Rebecca Donatelli is pioneering change in real estate
In his latest Snapshot, Brandon Doyle looks at how Rebecca Donatelli is moving the industry forward through leadership, mentoring and education
by Brandon Doyle Dec 21
For nearly half a century, Saul Klein has been a tech pioneer, evangelist
In the most recent edition of his Snapshot series, Brandon Doyle talks to Saul Klein about being at the forefront of technology and internet adoption in the residential real estate industry
by Brandon Doyle Dec 19
Leigh Brown is running for Congress — again
The former NAR vice president of advocacy also ran in 2019, and at that time, she sued the FEC for ordering her to stop running business ads in advance of that year's primary
by Lillian Dickerson Dec 15
Matt Lionetti of Over Ask podcast leaves The Agency for Real
Lionetti said he believes Real's model is the future of the industry. His business partner, Anna Oliver, will be moving from The Agency to Real, too
by Lillian Dickerson Dec 13