If you want to stand out and inspire interest in your business, there’s no better way than to have past clients vouch for your work. Here's why social proof is invaluable in drawing new clientele and bolstering your online presence
Opinion
Establish trust with potential buyers and sellers before you even meet them
Opinion
We have to be careful who we are listening to and who's advice is relevant
Opinion
Compete with the ever-evolving online resources at consumers' fingertips
Richard Schulman shares his three-part plan
The real estate marketing game changer
Agents and brokers can ensure a proper fit from the beginning
Know what you want, then figure out how to get it
How to use the psychology of persuasion
Positive social proof equals more clients