New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what's real or fake. This is a red flag for agents
If the goal is to build strong brokerages, productive agents and sustainable businesses, Julia Lashay Israel writes, recognition belongs at the center of your strategy
The market doesn’t have to determine the trajectory of your real estate business
From vibes to social proof and more, brokerage founder Oliver Graf shares the strategies that help your next client find you and embrace the service you provide
Leads follow leaders, Angela Yungk writes. Lead with purpose, clarity, and consistency, and you won't have to chase business — it finds you
Marci James' Proptech Marketing Guide series continues with strategies for building brand authority with earned media opportunities
Understanding buyer psychology is about more than closing transactions, Darryl Davis writes. It’s about building connections and guiding clients to decisions that align with their goals
What drives clients to leave reviews and testimonials — and how can you encourage them to do so for your real estate business?
MarketBuy's Will Farmer leads its official expansion into the states as its North American head of growth. He will attend Inman Connect, eager to pitch what the company can do for listings
Here are the lessons you can learn from Robert Cialdini's must-read book on influence and persuasion — and how to apply them to real estate
If you want to stand out and inspire interest in your business, there’s no better way than to have past clients vouch for your work. Here's why social proof is invaluable in drawing new clientele and bolstering your online presence
Opinion
Establish trust with potential buyers and sellers before you even meet them
Opinion
We have to be careful who we are listening to and who's advice is relevant
Opinion
Compete with the ever-evolving online resources at consumers' fingertips
Richard Schulman shares his three-part plan