choosing a new real estate office
Looking ahead to 2026 and thinking of making a move? Derek Carlson offers 5 questions to help you think through your options and put your best face forward
by Derek Carlson Oct 23
The CEO playbook for agents: How to scale with compassion
Want to build a business you can feel good about? Phillip Cantrell, CEO of Benchmark Realty, offers 4 cornerstones to form your foundation from his book 'Failing My Way to Success'
by Phillip Cantrell Aug 5
Why raising your EQ, or emotional intelligence, is a must
Enhancing your emotional intelligence isn't just about becoming a better professional, coach Darryl Davis writes; it’s about evolving into a more effective and understanding human being
by Darryl Davis Nov 29
How to break bad news, have tough client conversations
The energy you bring to client communication, Rachael Hite writes, can be the difference between a peaceful process and buyer or seller meltdown
by Rachael Hite Oct 18
Mindfulness is the new secret weapon for real estate pros
Embrace mindfulness now, Aaron Hendon writes, to gain an edge over the competition by staying calm under pressure, making better decisions and connecting more deeply with clients
by Aaron Hendon Sep 24
4 soft skills to focus on post-NAR settlement rule changes
These soft skills have never been more critical in light of the National Association of Realtors’ commission suit settlement and subsequent rule changes, OJO Labs CEO Chris Heller writes
by Chris Heller Sep 11
Soft skills? I don’t need no stinking soft skills ...
Aaron Hendon teaches you to create a positive impression and enhance your communication and leadership impact when you focus on soft skills
by Aaron Hendon Aug 21
5 mindfulness myths debunked — so you can enhance your edge
Mindfulness is a powerful and practical skill that can enhance your edge, efficiency and performance in both personal and professional realms, broker and coach Aaron Hendon writes
by Aaron Hendon Jun 28
Ditch generic marketing: Convey your value with storytelling
Opinion
Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you've helped your clients
by Teresa Boardman Apr 15
Empowering through empathy: The women's leadership advantage
By embracing and amplifying female voices, The Agency's Rainy Hake Austin writes, we can create a real estate industry that truly reflects the diversity and richness of the communities we serve
Want to grow your business? 5 ways to lead with kindness
Research shows that kindness can positively impact your business. Luxury agent Nikki Beauchamp agrees, incorporating kindness in your professional toolkit can pay dividends
by Nikki Beauchamp Dec 12
Real humans are better than artificial intelligence
Opinion
Although technology has its place, it simply can't compare with the human touch when it comes to marketing and running a real estate business
by Teresa Boardman Oct 12
13 tips for avoiding toxicity in real estate
Find out how to recognize workplace toxicity, learn how to avoid it, and pick up tips on how to cut out trolls online
by Dani Vanderboegh Oct 14
Master these 3 skill sets to outlast a down market
Soft skills, hard skills and more: It takes a lot to get your mindset right and grow your real estate business as a new agent
by Gavin Payne Aug 10
5 gentle prospecting ideas for your team 
Soft skills can help maintain "good vibes" and stave away dated sales scripts that deter clients. These gentle prospecting tips can help you and your team sell homes with heart over hustle
by Darryl Davis Jun 9