As an agent, one of the most important things you can do is understand and identify your target audience so you know exactly how to market to them. Here are five main groups every agent should be paying attention to
by Kendall E. Bonner Sep 10
As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions
by Kyle Draper Sep 5
Though most agents have the similar goal of generating more leads, some still don't have a complete and functional database to market to. Here's why you should be organizing your list — and the most cost-effective marketing method to use
by Larry Hales Aug 31
By taking advantage of the wealth of information available to them, agents can better serve their clients and secure more business
by Troy Palmquist Aug 20
Good communication can make your team stronger and your clients more committed to seeking your expertise and services — which is why you have to get it right. Here's how to sharpen your communication skills
by Mauricio Umansky Aug 20
From finding clients to thinking of what to say, there are so many things that run through a new agent's head. This week, Byron Van Arsdale, a coach and former broker-owner, talks about the most vital things rookies need to succeed
by Bernice Ross Aug 19
A lot of new agents have a tough time showing their value to their clients. The truth is, that value has little to do with experience. Rather, it's about possessing these four traits
by Nick Waldner Aug 7
By incorporating a customized strategy, you will strengthen the core connection that people in your sphere have with you and remind them that you are someone they know, like and trust
by Brandon Doyle Jul 20
When it comes to your team, providing clear direction on how to communicate and who to reach out to is crucial to driving business forward now. Here's how to strengthen interactions with these four main contact groups
by Kathleen Black May 14
Shelter-in-place orders are slowly beginning to lift across the country, which means more in-person business with clients in the near future. That’s why it’s a good idea to organize your database now. Here's how
by Leslie DeLuca May 6
Just because the industry (and the world) is going through a major shift doesn't mean you can't quickly learn to adapt to the changing situation. As a Realtor, there's a lot you can do to bolster your business as you ride out the chaos
by Kendall Caputo Mar 23
Whether you don't have a CRM, aren't using it or want to get more out of it, here is a quick and effective method for compiling a solid list of contacts — plus a few tips on expanding on your SOI
by Troy Palmquist Mar 5
Everyone hits a slump at some point in their career. Here are 5 approaches to get you out of it
by Anthony West Jan 24
Spark meaningful dialogue with your VIPs, friends and family by structuring and timing communications just right
by Kelly O'Brien Dec 17
Find out why The Agency’s Tracy McLaughlin believes that honesty is not just the best policy — it’s the only policy for real estate agents