6 ways to add a personal touch to daily client communications
We're all doing business from behind our screens this year, but that doesn't mean we should give up the relationship element of a real estate transaction. Here's how to add a human touch to your communication
by Angelica Olmsted Nov 30
Call your dad (or your mom)! They can help you reach your goals
Talking to family, friends, and neighbors is essential for agents. These conversations can help you find leads. Here are a few tips to make the most of these interactions
by Julie Nelson Nov 3
Thinking about retiring? 5 ways to leverage your license
Opinion
So many agents are ready to give it all up, not realizing just how much their expertise, brand and knowledge matter. Here's how to turn those things into a revenue stream after retirement
by Faisal Susiwala Oct 29
Pulse: Your top tips for building a luxury network
This week, our readers share simple, but to the point pieces of advice on how to build a robust and valuable network as a luxury real estate agent
by Inman Oct 27
Pulse: What's your top tip for building a luxury network?
This week, we're asking our readers to share their best advice for cultivating a solid luxury network of trusted agents, brokers, vendors and, of course, clients
by Inman Oct 21
When future-proofing your business, don't forget these 3 basics
Taking the time to reflect and plan for the future? Now's the right moment to start incorporating these three basic practices in your day-to-day business
by Kathleen Black Oct 15
Why referrals should have a place in your sales strategy
Opinion
Both prospecting and marketing are important, but your sales strategy is not a two-legged stool. It is a three-legged stool, and the third leg should be your referral plan
by Inman Oct 9
Who’s your target audience? 5 key groups to focus on
As an agent, one of the most important things you can do is understand and identify your target audience so you know exactly how to market to them. Here are five main groups every agent should be paying attention to
by Kendall E. Bonner Sep 10
Your brand is you — have you answered these critical questions?
As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions
by Kyle Draper Sep 5
Agents, stop sitting on your assets!
Though most agents have the similar goal of generating more leads, some still don't have a complete and functional database to market to. Here's why you should be organizing your list — and the most cost-effective marketing method to use
by Larry Hales Aug 31
3 ways to tap into your ‘information advantage’ to win listings
By taking advantage of the wealth of information available to them, agents can better serve their clients and secure more business
by Troy Palmquist Aug 20
3 communication tips for forging stronger relationships
Good communication can make your team stronger and your clients more committed to seeking your expertise and services — which is why you have to get it right. Here's how to sharpen your communication skills
by Mauricio Umansky Aug 20
New to real estate? Focus on these 2 things
From finding clients to thinking of what to say, there are so many things that run through a new agent's head. This week, Byron Van Arsdale, a coach and former broker-owner, talks about the most vital things rookies need to succeed
by Bernice Ross Aug 19
Do you have grit? 4 characteristics that make for great agents
A lot of new agents have a tough time showing their value to their clients. The truth is, that value has little to do with experience. Rather, it's about possessing these four traits
by Nick Waldner Aug 7