Sellers don’t care about your fancy CRM. They care how you use it
Broker and lead gen consultant Josh Ries shares strategies for demonstrating to sellers how your tech tools will get the results they're looking for
by Josh Ries Jun 20
Discipline means prioritizing the needs of ‘future you’
Troy Palmquist offers insight to help you focus on what really matters for the future of your business, along with proven tools that get results
by Troy Palmquist May 23
You don’t need a hot market. You need a smarter marketing strategy
In slower markets, agents who are strategic, creative and proactive rise to the top, Coldwell Banker Warburg's Kevelyn Guzman writes. Those who wait for conditions to change get left behind
by Kevelyn Guzman May 21
Build relationships that last: Turn your SOI into a success pipeline
The more people know, like and trust you, industry veteran Terry LeClair writes, the more you’ll see your business and reputation flourish
by Terry LeClair May 20
10 things you should absolutely not let AI do for you
If you’re a real estate pro who leads with heart, hustle and actual human connection, Stacey Soleil shares the things you should handle yourself
by Stacey Soleil May 14
10 ways for new agents to grab market share this spring
You don’t need 10 years in the business to make an impact this spring, coach Darryl Davis writes. You need 10 moves — done with consistency, creativity and a willingness to learn as you go
by Darryl Davis May 6
7 ways to grow relationships with your past clients this spring
Spring is all about growth and nurturing, so it's the perfect time to reach out to past clients and turn them into repeat clients and referral partners, Darryl Davis writes
by Darryl Davis Apr 14
New agent? Here's how to build a sphere of influence from scratch
Relationships are your real equity in real estate, Coldwell Banker Warburg's Kevelyn Guzman writes. Build them wisely — and they’ll build your career
by Kevelyn Guzman Apr 3
The 411 conversion model: A simple system to generate more referrals
Broker Nick Schlekeway offers a simple-to-implement strategy for capturing and converting leads while nurturing relationships
by Nick Schlekeway Mar 31
4 keys to maintain healthy communication with clients, teams
Communication doesn't have to be fancy, team lead Carl Medford writes, but it does need to be proactive. Find out how to reach out more often
by Carl Medford Feb 27
87% of mortgage lead gen comes from referrals and past clients
When it comes to mortgages, Mike DelPrete writes, online lead generation is certainly a piece of the puzzle, but it pales in comparison to the power of referrals and existing relationships
by Mike DelPrete Feb 3
Maximize '3rd places': How to build fruitful relationships
Third places, where people gather for face-to-face social interaction, offer opportunities for real estate agents in an increasingly fragmented and isolated society, team leader Carl Medford writes
by Carl Medford Jan 28
mailbox, mail, mailboxes, direct mail
Using real-world examples from a variety of markets and niches, Jimmy Burgess shares ideas for creating impactful and effective direct mail marketing collateral
by Jimmy Burgess Dec 8
No need to pay for leads with these grow-your-business strategies
Heidi Harris with the Home Sweet Heidi Team shares the 5 core strategies she uses to consistently grow her business with Real's Jimmy Burgess
by Jimmy Burgess Oct 18
The back-to-basics skills agents need right now: Pulse
Last week, we asked: With so many changes occurring in the industry, what skills do agents need to learn, refine and refresh? Here's what you had to say
by Inman Sep 4