Worried about coming across as a rookie? Here's how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value
With so many real estate agents calling it quits within the first couple of years, those early-career decisions can prove to be vital in setting you up for long-term success
Kris Darwin, a Coldwell Banker sales manager in Louisiana, shares how an agent's sales pitch taught her an important lesson about relationships and empathy
Opinion
In today’s frenzied markets, real estate agents have to be on top of every aspect of the deal. Here’s what buyers and sellers should expect from agents
If you’re looking to get started with real estate Facebook ads, start with these battlefield-tested strategies that will boost your business
Opinion
Here are 3 easy ways agents can prepare for a potentially hustling and bustling spring marketplace even without the downtime that a slow winter market usually provides
Not having the best agent experience when he bought his first home 'lit the fire underneath' Jared Housier and inspired him to make the process better for other buyers
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
Crisis communication, adjusting to our new normal and navigating a hot market were top-of-mind for readers this year
Correspondence is an art, not a science, but these tips will help make your client thank-you notes (and videos) easier to create
Opinion
Both prospecting and marketing are important, but your sales strategy is not a two-legged stool. It is a three-legged stool, and the third leg should be your referral plan
Good communication can make your team stronger and your clients more committed to seeking your expertise and services — which is why you have to get it right. Here's how to sharpen your communication skills
By incorporating a customized strategy, you will strengthen the core connection that people in your sphere have with you and remind them that you are someone they know, like and trust
Whether you're a newly minted agent or a seasoned pro, these tried-and-true strategies can help create and connect with your sphere of influence — even in uncertain times.
Opinion
First reviewed 5 years ago, this powerful, mobile-first CRM continues to standout as an advanced way to focus on existing relationships as a source of new business