Lenz's point — not to be taken literally — was to be in constant contact with clients, aware of what they do day to day and what they need, all of which impacts how they buy and sell real estate
Ready to get growing in the new year? Jimmy Burgess shares practical, actionable strategies to help you meet your goals
Panelists at Inman Luxury Connect Monday argued that good marketing in the luxury segment is all about telling stories that speak to a specific type of consumer
Chris Pollinger shares strategies to help you master market knowledge, build strong networks, leverage sophisticated marketing and provide exceptional client service
Opinion
Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you've helped your clients
The value of relationship-building has never been clearer or more important
Applying insights from the 'Harvard Business Review' and adapting them to the demands of real estate, Nikki Beauchamp writes, can elevate presentations from informative to influential
The Coldwell Banker CMO discussed with Inman highlights from the company's Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O'Neal
This year's event, which will focus on the theme of storytelling, will highlight how agents can leverage AI, storytelling, best recruitment practices and more to grow their businesses
NYC Realtor and sometime-stand-up comedian Karen Stone offers insights from her experiences sharing the stage with Jim Gaffigan, George Wallace and Jerry Seinfeld
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Unleash the power of the narrative to boost property sales
At Inman Connect, star brokers Josh Peters and Nile Lundgren shared the power of authenticity and dedicating yourself to a niche during a challenging real estate market
Rather than focusing on numbers and statistics, data storytelling allows you to translate numbers into insights that are more easily understood and can be integrated into better decision-making
Social media coach Chelsea Peitz shared a 3-step plan for agents looking to find their voices in a video format at Inman Connect New York on Wednesday
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See how Studeo’s interactive platform transformed the way these top performers market listings and their businesses