Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation
‘Others are all doing the same thing, so I’m doing something different,' said Babs De Lay, a top Utah broker who recently grew a large following on social media
We asked you to tell us what tech tools have become essential for the way you run your business
From hair dye to denim, brands are pushing boundaries to win attention, but shock value comes with consequences, especially for professionals building on trust
AI is transforming real estate marketing, policy and platforms. From automation to oversight, Jessi Healey weighs in on what agents need to know now
From viral dogs to soft-hearted heroes, audiences are craving sincerity over spectacle, and smart brands are paying attention
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Consistent, authentic content — not perfection — is the key to building trust, engagement and visibility on social media
SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic
Between YouTube growth, LinkedIn updates and another TikTok delay, agents have more choices — and more reasons to post intentionally
Meta’s mass group bans are the latest sign that automated moderation is breaking the platforms we rely on
Livestreams are selling, AI is oversharing, and Facebook is quietly confirming what we already knew about links, digital marketing expert Jessi Healey writes. Here’s what to pay attention to now
Broker and lead gen consultant Josh Ries shares strategies for demonstrating to sellers how your tech tools will get the results they're looking for
The platforms are evolving fast — but the real estate playbook stays simple: Show up often, tell better stories, and lean into tools that help the right clients find you
Real estate pros can build trust — and a lasting brand — by leading with values, not just visuals
From voice notes to video hooks, the latest updates across Instagram, TikTok and LinkedIn prove 1 thing: Connection is personal. Jessi Healey breaks it down