Job loss in real estate: A man carries a box of his belongings after being fired, symbolizing the risks agents face when personal opinions on social media.
Opinion
Trainer Rachael Hite says real estate agents must focus their digital presence on real estate, rather than their personal opinions
by Rachael Hite Sep 25
10 must-read real estate business books perfect for 2024
Ready to improve your knowledge and take on some new ideas? Marketing tech expert Stacie Kimberlain offers a list of essential books just right for the current market
by Stacie Kimberlain Sep 27
Ditch generic marketing: Convey your value with storytelling
Opinion
Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you've helped your clients
by Teresa Boardman Apr 15
Agents: Kenny Parcell's resignation is the 'beginning' of fixing NAR
Agents and industry leaders said National Association of Realtors President Kenny Parcell's resignation is the first step in making the organization safer for female employees and members
NAR hunkers down as agents push back: The Download
This week: As NAR dismisses harassment claims, women in the industry speak up about what they've seen — up close and personal
by Christy Murdock Jul 7
Is this really who we 'R'? 
Opinion
In the face of new harassment allegations at the highest levels of leadership, where is the outrage? Is this who we are as Realtors?
by Valerie Garcia Jul 7
How to win the current market? Invest wisely, and prepare for a shift
Speakers at Inman Connect Now on Thursday discussed the latest market trends and what they're willing to spend money on now, while cautiously making a few predictions for the future
by Lillian Dickerson Mar 17
Inman Connect Now Series
Learn how you can best serve your clients in today's market at Inman Connect Now
by Jodie Cordell Mar 15
Loathe public speaking? 25 tips to get past the fear
We rounded up seasoned Inman Connect speakers for their best advice. May their tips, tricks and mishaps help you hone your public speaking skills
by Dani Vanderboegh Mar 10
How COVID made agents rethink retirement, workload and more
Many real estate professionals say the pandemic made them reconsider things like when they want to retire and work-life balance, while others say the last year has just made them want to double down on work
by Lillian Dickerson Jun 28
How to create smart marketing that works during a crisis
Valerie Garcia, senior producer at branding agency 1000watt, shared her tips for creating a marketing plan that connects with consumers and guides them through market crises
by Marian McPherson May 18
Dear Marketing Mastermind: What should my 2021 marketing plan include?
Looking for ways to improve your content marketing strategy? Learn how from this virtual workshop featuring Valerie Garcia and Peter Lorimer
by Christy Murdock Nov 18
Good marketing means personalized, original content
Los Angeles-based Corcoran Global Living broker Peter Lorimer argued Thursday that agents who use generic campaigns are signaling that they're generic professionals
by Jim Dalrymple II Nov 12
'Paradigm shift': Realtors weigh in on the buyer commission lawsuit
Some pros predict more dual agency deals and the disappearance of buyer's agents, while others think the industry will end up where it started but with more disclosures to sign
Valerie Garcia named VP of learning and development at Realvolve and Firepoint
Garcia brings 20 years of experience in real estate marketing and education to the role
by Lillian Dickerson Aug 10